Google is going to roll out an inbuilt ad blocker for Google Chrome browser on 15th February 2018. This announcement was done on the Google’s developer’s page. The feature will be available for all the compatible devices both Desktop and Mobiles.

chrome-ad-blocker

This inbuilt ads Blocker will be on by default within Chrome browser. Earlier this year Google has also rolled out several tools for publishers like a feature called Ad Experience Report, a tool used for taking screenshots and videos of the annoying ads on the web to get it fixed.

Feature of Google’s Ad Blocker

Google’s inbuilt ad blocker will block the ads those that don’t comply with standards set by the Coalition for Better Ads. Pop-up ads, auto-play video ads with sound, ads with the countdown and large sticky ads are some of the annoying ads identified by the Coalition for the desktop format. For the mobile platform, ads with more than 30 percent flash animation, full-screen scroll over ads, large sticky ads and auto-play ads are some of the ads identified as the bad experiences on the web.

Which Ads can be Displayed

Funding choices is another feature for publishers to help improve the ad experience. Google Said that ” With Funding Choices, now in beta, publishers can show a customized message to visitors using an ad blocker, inviting them to either enable ads on their site or pay for a pass that removes all ads on that site through the new Google Contributor.”