Social media has completely changed the marketing game across the world. More than half of the world’s population is using social media. So there are very bright chances you may find the right audience for your business on the social media websites. Hence social media provides you a convenient platform to reach your customer without spending much on big billboard and TV commercials

There is a repository of social media tools available in the market to make your social media campaigning convenient. These tools allow you to monitor or analyze your social media activities and also help you to improve your social media marketing strategies. In this blog post, we will talk about the top 20 social media marketing tools you must try this year for effective marketing strategies.

Top 20 Social Media Marketing Tools you must Try in 2018?

#1 Crello

crello graphic design tool

Crello is a new graphics designing tool which allows you to create awesome social media graphics with a very simple drag and drop interface. You can either create a graphic from scratch or use one of Crello’s nicely-created templates. It provides 10,000 free design templates and millions of stock images and free design elements. If you are fed up with Canva, Crello can be a nice substitute for that.

Price: Crello is free to use but you might have to pay 0.99$ if you want to use premium images and elements.

#2 Fastory

fastory

FAstory is an awesome social media tool which allows you to create stories for your Instagram and Snapchat marketing. It works like Canva or Crello but instead of images, it allows you to create animated or static stories easily.

It is really easy to use Fastory You just need to take following three steps to create an awesome story.

  1. Choose an animation for your text
  2. Choose or upload a video or photo
  3. Add your logo

Once you click to “publish” the Fastory will send your story to your email. You can then download them on your mobile phone and upload onto Instagram or Snapchat.

Price: It comes as both free and paid version but stories created with the free version come with a Fastory branding in the lower-left corner.

#3 StoryHeap

storyheap

StoryHeap might be the only tool of its kind in the market. It works like Hootsuite or Buffer but it does same for Instagram and Snapchat Stories. You can create, schedule, and analyze your stories from a single dashboard.

You can choose your posting time to schedule a story, upload an image or video. Storyheap will then add that story to your queue. Besides creating and scheduling stories, you can also see the performance of your stories (e.g. views and screenshots) and the growth of your accounts (e.g. followers, average views, and open rate).

Price: StoryHeap comes with three different plan $49 per month, $99 per month, or $199 per month. It comes with 7 days free trial to understand the product.

#4 BotLetter

botletter

BotLetter is a very effective tool to send the newsletter or other messages from Facebook Messenger. BotLetter allows you to grow your subscriber list, send your subscribers messages on Messenger, and analyze your performance.

BotLetter is easy to use if you are using Email marketing tools for a while now. The main difference is that while you send emails with email marketing tools, you send Messenger messages to Botletter. Besides crafting your message, you can also add a Messenger card to an image, title, and call-to-action.

Price: BotLetter is free for 1000 subscriber after that there are different plans ranging from $23.50 per month, $53.60 per month, $85.50 per month you can also ask for custom pricing.

#5 Pixel Me

pixelme

Pixel Me is not just a URL shortener like goo.gl and bit.ly etc. It allows you to include a retargeting pixel in a link. When people click on your PixelMe links, you’ll be able to retarget them with ads on Facebook, Instagram, Twitter, and more.

You just have to Simply copy and paste your link into PixelMe and let it generate a shortened link for you. When enough people click on that link, you’ll be able to create a custom audience in the ad platforms and retarget them with a very relevant ad.

Price: Pixel Me comes in 3 different price range $10 per month, $29 per month, $79 per month. It also comes with a 7-day free trial.

#6 Promo

promo tool

Promo is one of the easiest video making tool available in the market. It has a big library of over 2.8 million premium video clips and licensed music, Promo can help you create high-quality videos in just a few minutes.

You can search and choose a video from Promo’s massive library or upload your own video clips. Promo’s videos come with nicely designed text placeholders so all you have to do next is enter your copy and logo.

Price: You can use this tool for free and pay only when you want to download any videos. You can also buy a subscription for $49 per month, $99 per month, $199 per month, and $359 per month.

#7 Typito

typito

Typito is another tool to create videos fast and easily. Its drag-and-drop interface allows you to quickly create engaging videos with beautiful typography, images, and videos. The tool is also referred as Canva of videos.

Once you upload your video clips and images to Typito, you can easily add text, icons, and music to your video. With its simple interface, you can change the text style, change the font, drag and move it around, and more. It also allows you to convert your video into a landscape video, a square video, a letterbox video, or a vertical video with just a click.

Price: You can use this tool for free and pay only when you want to download any videos. You can pay $5 per video to remove the Typito watermark.

#8 Anchor Videos

anchor video

Anchor Videos is an awesome social media tool to convert your audio recordings into beautifully animated videos with your transcript. Anchor Video is the new addition to popular audio network app “Anchor”.

You just have to upload a video recording and tap on the video button. Anchor will instantly transcript your audio and let you share an animated video of your audio and transcript to the various social media platforms. You’ll be able to check and edit the transcript before creating the video.

Price: It is a free tool you just have to register to use this tool.

#9 Adioma

 

adioma

Adioma is a great tool to create awesome infographics easily. Adioma gives you an easy to use platform where you can create infographics by simply type the text you want to include. Adioma will do the design work for you.

You can even upload all your text at once, and Adioma will generate the infographic! Here’s a quick walkthrough of Adioma.

Price: You can subscribe Adioma under three different plans $39 per month, $69 per month, and $299 per month according to the features you need.

#10 Smartmockups 2.0

smartmockup

Smartmockup tool allows you to create stunning product photo without using photoshop. You can create product photos in realistic backgrounds, without needing help from a designer.

It is easy to use and you can create a mockup of your product in just four steps:

  1. Select a mockup (such as a laptop, a business card, or a t-shirt)
  2. Upload your image (or grab a screenshot from a URL)
  3. Adjust your mockup (such as change the device color or add a background)
  4. Export your mockup in the size and quality you prefer

Price: It is a free tool where the mockups created will have a watermark. You can buy a subscription of 69 Dollars to remove the watermark.

#11 Content Studio

content studio

ContentStudio is a social media content curation tool that allows you to discover content, schedule posts, and automate campaigns. It helps you to find content quickly using its discovery feature, you can search for a particular topic, select content sources, and filter the content as you prefer.

The tool also allows you to share content on your social media profiles, you can share it using ContentStudio’s composer, which will recommend images and hashtags for your post.

Price: You can either use the free version of the tool or buy the subscription at $15 per month, $47 per month, $97 per month, $197 per month for more feature.

#12 Campsite

campsite

Campsite is social media tools which solve a problem that many Instagram marketers face. It allows you to have only one link for the entire Instagram account by creating a mobile-friendly page where you can list multiple links.

You can enter a new link to your Campsite page by entering the link title and URL and toggle the “Enabled” switch. It is a free tool.

#13 Tagwin

tagwin

Tagwin is a social media tool which allows you to Run Instagram contests. Tagwin makes the process of running contest simple and easy. It takes only a few minutes to set up your contest in Tagwin. You can set the entry conditions such as to follow your account and to like a post. Once you have set up the contest, you can track the contest entries on the Tagwin dashboard.

Price: Free, $19 per month, $29 per month, $49 per month, or $79 per month.

#14 Insense

insense

Insense is a content curation and amplification platform that connects you with influencers and lets you manage and run sponsored influencer campaigns. Once you have decided which influencers to work with, you can communicate with them through the Insense platform. When the sponsored post is published, you can even boost the influencers’ posts using Facebook Ads Manager.

Price: $299 for 25 creator deals per month, $999 for 50 creator deals per month, or enterprise pricing.

#15 Quuu Promote

quuu

Quu is another social media tool which connect you with the influencers. It also suggests content for your social media sharing. Quuu Promote, on the other hand, lets you promote your content by suggesting it to the regular Quuu users.

To promote your content through Quuu Promote, you just have to create the social media post you want Quuu users to share and select the interest group that your content belongs to. After your post is reviewed, it will be suggested to Quuu users who want content suggestions from that interest group, and then shared on social.

Price: $40 per month, $70 per month, $150 per month, $300 per month, or $500 per month (with a 14-day free trial)

#16 Lisa

lisa tool

Lisa is an Instagram tool which helps you to decide which image to post among many pictures using machine learning. When you are not sure which photo to post, select those that you’re considering in the Lisa app. Lisa will analyze the photo and recommend the photo that it thinks will be most liked on Instagram. Lisa will also suggest relevant hashtags to use with the photo. It is a free to use tool.

#17 Story Slicer

story-slicer

Story Slicer helps you split your long videos into short clips so that you can post them as stories on Instagram, Facebook, WhatsApp, and more. Using Story Slicer is as simple as picking a video and selecting your preferred platform for the clips. Story Slicer will split your video into appropriate length and save them in your camera roll.

Price: You can buy the subscription to Story Slicer for 1.99 Dollars only.

#18 MetaShort

metashorts

If your social media posts often don’t appear the way you want them to be, MetaShort is the social media tool for you. Using its simple interface, you can adjust how you want your Facebook and Twitter posts to look like, without having to touch the site’s meta tags yourself.

You just have to enter your URL on the MetaShort site, it will offer you several items to edit, such as title, keywords, and Twitter card style. When you use the URL that MetaShort has provided, your social media link post should appear on Facebook and Twitter as you have configured.

Price: It has a free version and you can buy the subscription for 10 Dollars if you want extra features.

#19 Station

Station lets you unite all those apps into one beautifully-built workstation and boosts your productivity. After you log in to Station, you can add all the applications you use frequently to your workstation. The station works with more than 300 applications.

Once you’re set up, you can easily switch between applications using keyboard shortcuts or its search function, check your notifications across all your applications from a single place, and enter focus mode to stay distraction free.

#20 Planable

planable

Planable is a collaboration and planning tool for social media teams. Instead of using a combination of tools such as Dropbox and Google Sheets, you can get feedback, discuss ideas, and schedule posts from a single location.

When you create and save a new post, your post will appear on the Facebook Page as though it has been published.

Price: It is a free tool.