How to Understand your Website’s Moz Analytics and SEO Insights


We need SEO to increase searchability for specific terms and keywords is the process to create your content in such a way that your webpage shows at the 1st page of Google search engine. The search algorithms index your content, knowledge, and external impact to determine how likely your website is to answer a question that someone is searching for. So basically it is the fight of having your content on page one of search results.

So, now how can you determine that your website is worthy of being at page one or not. Well, there are plenty of free and paid SEO tools to help you figure out like Moz and SEO quake etc. Today we will talk about how to understand your website’s Moz analytics and SEO insights.


Moz provides you a complete set of SEO tools to improve ranking and search engine visibility for your website. This tool measure, monitor, and evaluate the onsite and off-site search engine optimization aspects of your website. It is regarded as the most trusted tool to analyze your website performance. It provides cumulative results by measuring items such as backlinks, external links, MozRank, page authority, and domain authority.

Here is the screenshot of Moz ratings.

moz analytics

So let’s discuss each metrics one by one.

#1 Domain Authority

Domain Authority is a score which is developed by Moz. Domain Authority of a website tells you how well a website will rank on search engine result pages (SERP). Moz gives DA score out of 100 and higher scores correlate to a higher likelihood that a specific website ranking. Domain Authority score has been calculated by considering various factors like Backlinks, the total number of links on your website, and MozRank etc.

Your domain authority is best improved by focusing on your website’s overall search engine optimization including your backlinks, internal links, keyword strategy, and content.

#2 Page Authority

It is a score developed by Moz which predicts how well a specific page will rank on search engine result pages (SERP). The scoring criteria is same as Domain Authority and higher scores lead to a higher likelihood of ranking.

Difference between Page Authority and Domain Authority

A page can have a different page authority score than the website’s domain authority. Websites as a whole are scored for domain authority whereas each individual page is scored for page authority.

#3 Backlinks/External Links

A backlink is a link on other websites referring to your website. Backlinks are considered an important factor in search engine rankings, but they are not easy to get.

Learn more about Backlinks and How to create Quality Backlinks.

External Links are references and links to outside resources within your content. An external link is any link pointing to a different domain than the domain that it is on.

While external links may (or may not) directly improve your website’s search engine rankings, it does help you in two less direct ways:

  1. Linking to a high domain authority site improves the trust of your content.
  2. It can help you establish a good relationship with that higher domain authority site and encourage a backlink from them later on, which would be very valuable.

#4 Moz Rank

Moz rank your website scale of 0 to 10 and is scored down to a tenth of a point it quantifies link popularity. To increase your Moz rank of your page link it to other pages internally (i.e. linking from one page on your site to another) or by getting backlinks from websites that have a higher MozRank than your website does. The higher the MozRank of the linking pages, the higher the MozRank of the page receiving those links.

So, this is how you analyze and improve your Website rankings on Moz and ultimately on improve your search engine rankings. Moz is widely regarded as the industry leader and the go-to tool for businesses of all sizes when it comes to search engine optimization.

Now let’s discuss how to analyze SEO for your website. Like we discussed earlier SEO is the process of creating and improving content in order to increase ranking and searchability for specific terms and keywords.  Let’s take a look at a few terms that you will want to keep an eye on and what they mean:


SERP stands for search engine results pages, it tells you where results from each search are displayed. SERP displays two type of content paid and organic. Each search engine has a paid advertising platform. The paid results are prioritized over organic traffic by showing in the top of the page. Organic results are the ten results that show up between the ads and are a result of the SEO practices used by that website and page. Search engine optimization focuses solely on organic rankings.

Keyword Ranking

Your keyword ranking is the average position that your website was listed in organic search results for a specific keyword or phrase. It is widely accepted that the top ten results are the most important because those are the results that will be featured on the first page of search results. It’s important to identify your target keywords and monitor your progress with the rankings for those keywords.

Search Engine Optimization of your website is something we cannot afford to take lightly we all should be monitoring the progress of our search engine optimization and how our website is viewed by search engines. If you haven’t started monitoring these items Get started with a free ShootOrder dashboard. No credit card info required starting analyzing your website’s SEO today.

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