Google has recently launched new video ad formatOutstream” built exclusively for mobile that reaches potential customers on Google video partner sites like Youtube. Unlike Trueview in-stream ads or Bumper ads these ads won’t require placement within a YouTube video, these ads will play automatically on mute when they appear on the screen. A user can then tap the ad to unmute and restart the video from the beginning, or keep scrolling.


  • YouTube video URL
  • Logo image (Format: JPG, GIF, or PNG. Recommended aspect ratio: square of at least 200 x 200 pixels, transparent background)
  • Headline
  • Description
  • Landing page URL

How to Create an Outstream Campaign?

  1. Sign in to your AdWords account.
  2. Select Campaigns, and then click the plus button to create a new Video campaign.
  3. Select the Brand awareness and reach
  4. Select the Outstreamcampaign subtype.
  5. Enter your campaign a name, budget, and (optional) start and end dates.
  6. Create an ad group and enter your bid amount.
  7. Set your targeting details.
  8. Create your ad with a video, logo, headline, description, and final URL.
  9. (Optional) Select a thumbnail to appear before the video starts playing.
  10. Click Save and continue.