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Facebook dating service which was announced earlier this year rolled out in Colombia this week, allows users to create a separate “dating” profile not visible to their network of friends, with potential matches recommended based on preferences and common interests.
Facebook chose Columbia to become the first country to experience the Facebook dating service as Colombians are particularly avid fans of using social networks and websites to find partners. According to Facebook “Some 21 million people log in to Facebook every day in Colombia, a country of 50 million people”
The service is programmed not to link up people who are already connected as family or friends, and users of Facebook Dating will also be able to block people if they wish.
A basic chat service will be available, and the site will bar strangers from sending photos, videos or links.