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In this technology-driven world, our day starts with E-Newsletters, Emails, Social media pages, Group Chats and ends on the same note. We are living in an era wherein everything is connected with the notation “Digital.”
Every day we observe new development in the digital world. Isn’t it a spine-chilling moment if we imagine how fast the digital evolution took place from saying Hello to Ok Google. In the same way, digital marketing has come a long way with the help of technology. We aid completely on digital assistance without that marketing has become unimaginable and technologies like artificial intelligence and smart data analytics have taken the digital marketing world to the level higher than imagined.
So, in order to understand what’s more is coming our way in the digital marketing world, we talked to some of the industry experts and asked them about upcoming digital marketing trends in 2019. Let’s see what each of them has to say
Rajat Jain(Founder and CEO Shootorder – Digital Marketing Agency)
Rajat Jain is the founder and CEO of “Shoot Order” which is a top-ranked digital marketing company with 200+ clients across the globe. Talking about the upcoming trends in digital marketing, Rajat said “If you want to stand out in 2019 one thing you surely need is personalization in your marketing strategies and that means personalized ads that can resonate with your audience. I believe personalization will help in building a strong customer relationship. If we see big brands like Netflix and Amazon, they are already leveraging the power of personalization. For instance, logging on to your Netflix account immediately provides you with the banner, artwork, text, carousels all personalized for you.“
Pradeep Chopra(CEO Digital Vidya)
Pradeep Chopra is the CEO and Co-founder of one the best digital marketing institutes in India named “Digital Vidya”. Digital Vidya, have trained 3000+ professionals in 2018 through a 4-week intense inbound marketing course, which has a strong focus on marketing automation.
Pradeep says ” In my view, one digital marketing trend to look for in 2019 is Marketing Automation” He also adds:
Over the last few years, the importance of marketing automation across all phases of marketing has been established among organizations, which are seriously leveraging digital marketing. Following 3 factors have contributed to this realization:
- Growth in the number of marketing automation tools
- Reduction in the cost of these tools
- Skilling of talent about marketing automation
Rohit Onkar( Head of Digital at
Loylty Rewardz Mngt Pvt Ltd )
Rohit Onkar is an experienced digital marketing professional, business leader, and trainer. Talking on the same Rohit said “The biggest change is going to be around protection of data. Brands and Publishers will become of sharing data with third parties. Platforms with no access to 1st party data or 1 to 1 credible data partnerships will see their end in 2019″.
Jitendra Vaswani( Professional blogger : BloggersIdeas )
Jitendra Vaswani is a professional blogger and a digital marketing authority, currently based out of India. His blog, BloggersIdeas, is one of the top-ranked blogs on blogging and digital marketing in the country. Jitendra thinks chatbots and influencers marketing are going to rule the future. Here’s what he says:
Chatbots will continue to be an important part of digital marketing trends in 2019. Many big brands already started using chatbots for their brands and they are seeing tremendous response from the customers. Brands like uber uses chatbots making it easier to even hire cars on Facebook messenger.
By 2022, chatbots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries.
Another one is influencer marketing, which is very targeted for niche product marketing and it is working well for industry. So if your brand has a niche specific product then influencer marketing works like charm. It will be an important part of digital marketing in 2019.