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For sure it is a good tiding to all the advertisers. Google on Tuesday officially announced that it would make 15-second non-skippable video ads accessible to all advertisers. Advertisers can now buy the ad format to advertise their products. The 15-second spot is claimed to be Google’s most famous video ad format and is expected to make it fully available across Google properties that also includes YouTube, in the coming weeks.
“Today we’re expanding access to advertisers running auction campaigns,” Ali Miller, product manager, video ads for Google, said in a blog post announcing the change.
As per reports, advertisers has spent $27.82 billion in 2018 which is seen to be a 30% up prior the year. Google wants to give access to the full range of creative options to advertisers regardless of how they buy. The buying options may be advanced via reservation or in the Google Ads auction bringing 15-second non-skippable ads to Google Ads, Display, and Video 360 across YouTube and Google video partners. Google will continue to protect brand safety to cap the number of ads a user sees to make sure users have a great experience while watching YouTube.
We all are aware that YouTube is known for its skippable TrueView ad formats where advertisers pay only when a viewer watches 30 seconds of an ad at least. These ads have a performance element like calls-to-action baked in. The more use of the traditional non-skippable in-stream ads can be a value for branding and reach and also for advertisers who seek to re-purpose existing creative design for television and other non-skippable environments.
Advertisers need to create separate campaigns for non-skippable ads and can check their Google Ads and Video 360 accounts to see if the new feature is rolled out to them.