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VJ and Actor Rannvijay Singha’s unisex retail startup, Disrupt has been funded INR 1.5 Crore in the pre-series A round and the total valuation of funding was over Rs 17.5 crore.
Fynd, co-founders, Harsh Shah, and Farooq; FCB Ulka, former CEO Ambi Parameswaran; SnapMint co-founder Anil Gelra and First Cheque are the investors participated in the round.
The company uses the fund to enable Disrupt to invest in research and development, talent acquisition, strategic collaborations, and offline retail expansion.
In July 2018, founders Kumar Doshi, Shakeef Khan and Rannvijay Singha, TV’s favorite reality show Roadies ex-contestant ventured into the fashion label, Disrupt tagged “Defy Ordinary”. The clothing label shoots to disrupt the fashion market with styles stands out from the crowd. It caters to the misfits, go-getters and other independent-minds with shirts, hoodies, joggers, denim and lot more.
Founder, Rannvijay Singha said that,
“As a company, we are showcasing how powerful influencer-led marketing can be when talent with the benefit of experience, perspective, and relationships are combined with the massive scale offered by the homegrown retail ecosystem.”
Disrupt has garnered over 12 million brands using top influencers from MTV, Bollywood, YouTubers, and Desi Rap Scene. In one year, the fashion label has scaled over 250 designers, suppliers, manufacturers, and influencers providing affordable and ready to wear clothes.
“I believe the market will continue to see a shift towards both content marketing and programmatic advertising as consumer brands increase their reliance on content-centric programs and look to scale those efforts. With our unique understanding of influencer economy and our lead investor’s expertise in retail and omnichannel, we are excited to build a unique clutter breaker category, an ecosystem of omnichannel powered influencer led fast fashion, which will be the first of its’ kind in India,” said co-founder, Shakeef Khan, Disrupt.
Rannvijay pulled up 10 percent stake in IT Magia Solutions which is a sports management company for Rs 1 crore in 2018. He even invested in Gurugram-based online lifestyle media “What’s Up Life” for an undisclosed amount. In 2016, he also funded in fashion styling app called “IStyleYou”.
Bollywood in Business
Investing in startups is not a new fashion in the business market. Bollywood celebrities like Deepika Padukone have invested in Epigamia, a flavored and Greek yogurt brand for an undisclosed amount. Alia Bhatt also invested in Stylecracker, an online fashion store. Bollywood’s He-man, Sunil Shetty also invested in health and wellness Pune-based startup SQUATS.