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Youtube is the latest entrant to the Indian online music industry. And the company announced that it has hit three million downloads within a week of its launch in India.
Earlier this year YouTube launched its paid service called YouTube Premium and its music streaming app, amidst the tough competition with some international music streaming platforms like Apple Music, Spotify and Amazon Music as well as domestic music players like JioSaavn and Gaana in the country.
“Our tremendous scale and reach is why many talented artists and creators across India come to YouTube to share their voice with the world,” said Susan Wojcicki, Chief Executive Officer of YouTube
Youtube Music Pricing
YouTube Premium, that costs ₹129 a month, includes membership to YouTube Music Premium, offering users ad-free services, background play, and offline download feature.
To celebrate the early success of the platform, Youtube celebrated with the Indian music fraternity where artists like Badshah, Guru Randhawa, and Harshdeep Kaur performed alongside international DJ Alan Walker.
“We are incredibly excited to partner with Indian artists and labels to grow faster and go further,” said Lyor Cohen, Global Head of Music for YouTube.