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Dentsu Webchutney, from the house of Dentsu Aegis Network (DAN), has bagged the digital and creative duties for the renowned dating app, OkCupid India. Webchutney won the account after a multi-agency pitch and agency’s Bengaluru office will handle the account. OkCupid is an online dating, friendship and social networking website, headquatered in US.
Prashant Gopalakrishnan, SVP, Dentsu Webchutney said, “We are excited to partner with yet another industry giant in OkCupid. Innovative ideas can help overcome challenges in the Indian online dating market. It is a phenomenal market opportunity – one that has been covered in-depth in analyst reports. On a lighter note, as the sole married employee on the account, I believe the rest of the team can truly do justice to it!”
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Commenting on the partnership, Shruti Gupta, Brand Manager, OkCupid India added, “OkCupid is about meaningful relationships – on, and off the service. This is why the newest one we are forging with Dentsu Webchutney feels like the beginning of a long and productive journey.”