While the Covid-19 raged havoc last year, we still had our needs and for once in life, everyone quit on their hesitations about e-commerce and used it freely as it happened to be the only source to get stuff. Results, Microsoft Advertising revenues exceeded $7 billion last year. Google’s Ad revenues were $39 billion in the fourth quarter of 2020. Many businesses shifted or started their online services. It was inevitable. The question is how to survive in this online competition. Here are a few PPC tips that will allow you to do that.
The thing about Google Ads on Microsoft Ads is that it cares for the customer, if a person searches for a commodity, he or she will numerous alternative to choose from. For a business, this is tough because the ads will continue to show options according to the user demand. This means you always have competition. Unlike offline shopping, you will never have the customer all for yourself to convince them to buy the product.
Proactive Competition Analysis
It’s time you start working on your data. And it has to be done beforehand. Go through the customer data, feedbacks and shopping trends. You will find all the vital information you need. Know where you lack and work on it. Know who are your target customers and their behaviour when it comes to buying your product. Know what your customers are looking for and provide it to them at the best prices with good quality.
You should always check the preview of your ads. You can always get the auction insights in Google which are very beneficial in understanding the effects of your ad on the customers. You are should not look profitable to you, but it should look profitable for your clients or consumers. Keeping an eye on the competition is also important. Bing allows you to study your competition reports. This is important because these ads are going to cost you in the end. So you better make sure that they are working.
Google’s FLoC and Apple’s IDFA are revolving to protect consumer privacy. Google does not track people based on individual searches but rather it targets people with similar interests. Even Apple has an option that leads the consumers to decide whether they want to be tracked or not. So you need to have a secure environment for people to trust you and let you track them.
The latest version of Google Analytics, GA 4, allows you to combine both the app data and website data. So you get a better view of why people visit your online property and what do they do there. In addition, the new KPIs work on conversion modelling which gives you micro views of every sale. The new model of Google Analytics is also an event driven model. It becomes easier to study little details.
Communicate with your customers.
Remember how in the good old days we used to have a salesman going from house to house? There are multiple ways to do that online. Of course, ads are one. But there are other ways like emails, messages, WhatsApp communications, that you can use to communicate with your customers.
Never feel shy to initiate a conversation. Let the customer feel that you are talking to them in one way or another, which you care about their needs and wants and privacy. Have a communication timetable in which you communicate with your old and new customers regularly
This one wouldn’t count particularly as PPC tips. But something that can be done when the visitor visits your website or app after clicking on an Ad. Just last 5 years the AI has progressed enough that even small time businesses can afford to have it. You can easily find someone to automate your website and app with chatbots and voice control so that the customer knows that you are Top-notch with the technology, which is always a good omen.
So these are a few PPC tips that you can try your hand at to survive the massive online competition. One important thing is to stay updated on the technology or tools you use. Google Microsoft Apple working to make better products for the customers. So you are knowledge about Google Analytics and AdSense needs to be updated.