Google has introduced a new video ad format called “Outstream”


Google has recently launched new video ad formatOutstream” built exclusively for mobile that reaches potential customers on Google video partner sites like Youtube. Unlike Trueview in-stream ads or Bumper ads these ads won’t require placement within a YouTube video, these ads will play automatically on mute when they appear on the screen. A user can then tap the ad to unmute and restart the video from the beginning, or keep scrolling.


  • YouTube video URL
  • Logo image (Format: JPG, GIF, or PNG. Recommended aspect ratio: square of at least 200 x 200 pixels, transparent background)
  • Headline
  • Description
  • Landing page URL

How to Create an Outstream Campaign?

  1. Sign in to your AdWords account.
  2. Select Campaigns, and then click the plus button to create a new Video campaign.
  3. Select the Brand awareness and reach
  4. Select the Outstreamcampaign subtype.
  5. Enter your campaign a name, budget, and (optional) start and end dates.
  6. Create an ad group and enter your bid amount.
  7. Set your targeting details.
  8. Create your ad with a video, logo, headline, description, and final URL.
  9. (Optional) Select a thumbnail to appear before the video starts playing.
  10. Click Save and continue.


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