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Google ads have basically revolutionized online ads as we know them.
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Product and service providers are always targeting these products and ads to the people that are more likely to buy and avail of these services from them.
The target audience most likely to be attracted to these products or services is selected via their overall online activities.
This has consistently worked as a source of revenue for this company for many years.
Google has decided to add an additional tool to this called manual experiments.
This allows people to find out how an ad is expected to do online before actually publishing it to everyone.
There are three experiment classes for you to try things with.
The first of these is called a category block experiment.
The other two are called unified piercing rule experiments and native ad style experiments.
These tools are here to help you tweak your ads so that you can always get the maximum amount of attention from the target demographic/your potential consumer base.
Other than this, these tools can provide a lot of utility to advertising teams that are always looking for newer and better ways to make these products and services more appealing to people.
Tinkering and adjusting your ads so that you are able to get the maximum amount of value out of them is ideal for everyone involved.