1) Facebook is a very easy and cheap platform for advertising. Millions of people use and prefer facebook to interact with each other.
2) To advertise on facebook first you need to choose your goal or campaign objective.
3) Then facebook will ask you to target your audience, means to which section of people do you want to show your Ads, facebook will show your ads to only those people to whom you have targeted.
4) Facebook targets people based on following options-
5. Relationship Status
6) Then facebook will show your Ads at the time which you have scheduled during posting an AD.
facebook offers a wide variety of paid ad options and placements, but all ads can be broken down into three elements:
Campaigns. The campaign houses all of your assets.
Ad sets. If you’re targeting separate audiences with different characteristics, you’ll need an individual ad set for each.
Ads. Your actual ads live within your ad sets. Each ad set can hold a variety of ads that vary in color, copy, images, etc.Choose your campaign objective based on the most important metrics for your business and your goals for this particular ad.
Keep in mind that for conversion-oriented objectives you can pay per action, but for exposure objectives you will pay for impressions.Remember: Effective targeting is key to maximizing ROI—and there’s no shortage of ways to target your audience on Facebook. In addition to targeting by location, gender, and online behaviors, you can hone your audience based on the following:
Connections: You can target people who are either connected or not connected to your Facebook Page. If you want to reach a new audience, under Detailed Targeting, choose select “Exclude people who like your Page.” If you want to promote an offer or new product, select “People who like your Facebook Page” to reach people who already know your brand.
Custom Audiences: You can build your own audience of people who have already interacted with your business on or off Facebook. Facebook has a good step-by-step guide on how to do this.Next, you decide how much money you want to spend on your Facebook ad. You can choose a daily or lifetime budget, then set the start and end dates if you want to schedule your ad in the future, or choose to place it live right away.One option is to promote an existing post. If you would prefer instead to create a new ad, first choose your ad format, then enter the text and media components for your ad. Making sure you conform to the Facebook ad image sizes mentioned above for each format.
In general, if you get more than $4.00 in revenue for every $1.00 you spend on advertising, that’s a pretty profitable campaign. … Although Facebook’s cost-per-click is cheaper than many other online advertising platforms, deciding whether or not Facebook is right for your business is less about CPC than it is about ROI.2016 averages: 2016 Q4 averages: In just the USA, the average cost per click (CPC) of Facebook Ads in Q3 2016 was 27.29 cents (and 27.40 cents for ALL objectives). The cost per 1000 impressions (CPM) based on Q3 was $7.19 (and $7.34 CPM for ALL objectives).Step 1: Set some goals for your Facebook Ads. …
Head over to Facebook Ads Manager. …
Choose your objective. …
Step 4: Define your audience and budget. …
Step 5: Create your advert. …
Step 6: Choose your ad placements. …
Step 7: Place your order.
Just like Google AdWords and Bing Ads, Facebook utilizes an auction system to determine which ads are shown to which users. However, there are a couple of elements that are unique to Facebook advertising, the first of which is a concept known as competitive value.
The competitive value of a Facebook ad is the sum of an advertiser’s maximum bid – how much an advertiser is willing to pay every time a user takes the desired action – and the ad’s intrinsic quality bid, or how much engagement an ad brings to Facebook and the user experience. Although the precise methodology behind how Facebook calculates intrinsic quality bid is a closely guarded secret, Facebook does concede that factors such as the volume of clicks, likes, and shares is included in this calculation, as is general feedback on an ad.
Facebook Ads are targeted according to your Facebook Profile information: Your age, location, education, relationship status, interests like favorite movies, music and much more are available to advertisers that can access to aggregate data and reach the right audience for their ads. Depending on their goals and the product that they are advertising, advertisers can set a targeting filter to select which group of people will see their ad. This makes it possible to focus on or target the people most likely to be interested in the product, amongst the 500 million worldwide Facebook users. Let’s walk in an advertiser’s shoes for a moment, to see how Facebook Targeting works. If we were to promote a cookbook sale in a bookstore in Nashville, Tennessee, we would aim to show our ad to people living in the area, interested in cooking or cookbooks. Let’s assume that young adults (aged 20-40) would be interested in this kind of book because of its writing style. Facebook targeting filters would give us all the targeting options we need: