Even though mobile may be a new platform, it is still imperative that you have a definite marketing strategy for advertising. We suggest using AdWords and taking advantage of their extensions like the click-to-call feature previously mentioned, as well as phone call extension. This is especially important if you are a retail or mom-and-pop operation.
If you are a locally-based business you must be on Google Local. This is because Google Local listings are the first to appear in the results when someone searches for a business.Mobile advertising gives you access to an audience that couldn’t previously be reached. Mobile ads are inexpensive, and tracking conversions is easy. If planned and executed accurately, mobile advertising is a veritable goldmine. This is especially true since it is an avenue that, at the moment, is unlikely to be fully utilized by your competitors. You can be on the cutting edge!he Beneful website is just one example of what a mobile website should look like in the future. Its focus is on providing real value to its audience and making their lives easier. This helps them become a part of their audience’s daily lives, which is the ultimate goal of all marketing – to have a brand so strong that people couldn’t live without it.
With 82 percent of mobile media time spent on apps, many businesses are looking into using mobile apps to increase customer interaction. With the advantage of using location data, marketers can target the right audience with the right content. There are many options that businesses can choose from when it comes to in-app advertising, such as Twitter sponsored posts, Instagram ads or videos and display ads. The best way to figure out what type of ad works best is by testing various ad formats and see which one performs the best and why.TEXT MESSAGING
Although text messaging is not a new technology, it is still a great way for certain businesses to directly interact with their consumers. For example, doctors can send appointment reminders or restaurants can send a special promotion that they are offering that night. This type of content can be specifically tailored to the person who is receiving the text message. Text messaging provides an immediate and affordable way to connect with consumers.
With more and more users watching TV and video on their mobile devices, it is clear that video ads have become one of the fastest-growing sectors in mobile marketing. Many businesses are turning to mobile video ads as a way to interact with their target audience, because it gives you a more authentic voice. Consumers tend to feel more of a personal connection to brands that share videos, because they find them to be engaging and less-intrusive than other types of ads. You will notice that a lot of advertisers are using videos inside of apps and geo-targeting to effectively reach their target audience.
Mobile marketing is marketing for the sales of mobile phones, smartphones, tablets and other devices. Mobile marketing is done by every smartphone compainy in a more decent way to reach to their customers easily, It uses bpo’s for effective marketing. Setting up separate employees for customer support is one of the easiest way to know the customers interest in our services. Evey MNC has setup bpo services to communicate with customers for further sales, as their ultimate goal is to improve sales and their company value in the market. CRM apps have become helpfull for the Companies in saving huge amount of customers information and doing analytics on the data to know the cons and pros of sales. Marketing through sms and calling to the customers is one of the way followed by companies and Online marketing is a boom for every business and services oriented company, online marketing show more improvement with investement. Which could be done by digital marketing emplyees, so companies reach digital marketing companies to maintain their sites with updates and it is the most effecient way of marketing.
Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.App-based marketing: This is mobile advertising involving mobile apps. While 80% of mobile time is spent engaged with apps, you don’t have to create an app yourself to get in on the action. Services like Google AdMob help advertisers create mobile ads that appear within third-party mobile apps.
Facebook also allows advertisers to create ads that are integrated into Facebook’s mobile app. Facebook’s mobile Promoted Post ads integrate so seamlessly with Facebook’s news feed that users often don’t realize they’re looking at ads.
In-game mobile marketing: In-game mobile marketing refers to mobile ads that appear within mobile games, like in the example below. In-game ads can appear as banner pop-ups, full-page image ads or even video ads that appear between loading screens.
Native advertising is a “form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed,” as defined by Sharethrough. It helps brands to increase audience engagement and generate awareness. With mobile marketing, you want to avoid over-selling your product or service. Instead, you want to naturally interact with the consumer in a non-intrusive way, which is where native advertising comes in.
Consumers continue to jump on the mobile pay bandwagon and use their devices to make purchases on-the-go. By 2018 it is predicted that 50 percent of consumers will use smartphones or wearables, like the Apple Watch, to make mobile payments. Payment options like Google Wallet and Apple Pay, will soon become standard on smartphones. In order to encourage consumers to use mobile pay, businesses need to advertise special deals and discounts like coupons and rewards. For example, Starbucks has over 12 million customers using its mobile app and each time they use it, they are rewarded with points towards free drinks and more.