Facebook has a global audience of approximately 1.5 BILLION people, which makes around one-fifth of the entire planet’s population. In terms of population wise you can say facebook is the third largest country after CHINA and INDIA. No any other social network comes close to Facebook’s market strategy. Plus you can also link your account with instagram which have 600 million users, which will give you extra visibility and presence in social media.
With facebook -:
• you can target your customers
• you can manage you timing and scheduling of Ads
• Facebook Ads are much cheaper than Google Ads
• You can manage your customers
• You can sell your products in facebook too
And much more..
So advertising on facebook will surely be beneficial to you.
Every marketing strategy you’ve read–at least the good ones–probably suggested to create goals for your specific market. The reason everyone mentions this is because goals are essential to address your biggest marketing needs.
If you’re considering using Facebook for marketing or looking to improve upon an existing strategy, you obviously have some needs. Don’t create unrealistic goals that chase vanity metrics like followers and Likes. Instead, address your biggest challenges with Facebook or social media in general.Increasing quality of sales: Improving the quality of sales starts with better targeting (we’ll address this more further down). Through a well-planned Facebook marketing strategy, you reach your target audience more efficiently. Just because the pond is bigger, doesn’t mean you’ll get bigger fish. Work on what you know best and use Facebook as a source to improve your reach.
Facebook has managed to gather a wide following with more than a billion active users. It revolutionized how people socialized and made the internet the new way friends and family can connect and express their feelings through posting text, images, and videos. Users have become too attached to Facebook and with the advancement in the mobile phone technology, more and more people are accessing this platform using their phones. All this information is important to your business because you need customers and most of your customers are on Facebook. So, does Facebook marketing work?
Well, this depends a lot on your approach. A lot of businesses have abandoned their Facebook accounts because they were not working as they were led to believe by the information they got online. In business, most strategies will work; it all depends on how much time and resources you are willing to dedicate to them. Facebook is not all about posting updates and images, well; it is if you are running a personal account. For a business account, you will need to update calculated information that will not only get the audience interested, but make them want to visit your website or your physical business.