To blog for business is quite similar to personal blogging only the content and theme is different.
First of all keep in mind that you are blogging for your business not for personal use, so the security consideration should be high, the information should not fall in wrong hands. Get dedicated hosting service, because it is the most secured one.Then make a theme which suite your business, there are many CMS software available but I will recommend wordpress, decide what content will you post on your blog, use appropriate plug-ins for your website to give it more realistic feeling. Insert twitter, facebook, google+ link button on your webpage, whoever will like your content, will most probably hit the button, and increase your business as well.
A business blog is one of the most cost-effective and easiest ways to promote your business. Done right, it can drive traffic to your website, increase your sales, establish you as an authority in your industry and also help you to reach new markets. Your blog, like your website, is not for you. It’s for your customers, so write for them. Ideally, your blog should aim to either solve a problem for your customers or provide fresh insights into your industry. The key to a successful business blog is giving your readers valuable content. That is how you establish your website’s authority in your industry. In addition, if you give your readers valuable content, they will reward you by becoming return visitors and also parting with their money.
If lack of time or lack of writing skills is an issue, you could outsource your blog to a blog writing service. These do exactly what it says on the tin – write your blog to meet your customers’ needs and also drive sales for you.
Practice doesn’t make you perfect”
Perfection in anything doesn’t exist, but business blogging is a skill that will definitely improve with practice.
Take a look at our own blog, for example. Our posts today are light years ahead of our posts from even a couple of years ago and we’re only going to improve from here. The same goes for you. You don’t need a lot of blogging advice”
It’s all about quality over quantity. If you simply master the fundamentals (listening to your audience and writing quality content), your business blog will be better than 99% of blogs out there.Now that we’ve cleared up some misconceptions, let’s tackle the issue of what to expect from business blogging.
We all want results yesterday, so our expectations often need a reality-check. Here are four of the biggest.
First thing first,identify a business idea,
Make a blueprint.You need a plan in order to make your business idea a reality.
Plan a budget.
Choose an initial business structure, and then reevaluate and change your structure as your business grows and needs change.
Pick and Register Your Business Name
Get Licenses and Permits
Small businesses run most effectively when there are systems in place. One of the most important systems for a small business is an accounting system
Pick up your location, equipment, and overall setup, and make sure your business location works for the type of business you will be doing.
Hiring : take the time to outline the positions you need to fill, and the job responsibilities that are part of each position
Promote Your Small Business
Establish Blog Goals
A business blog is a long-term commitment—an investment of time, energy and effort. Before you start blogging, ask yourself these important questions:
Why am I starting a blog?
What do I want to get out of it?
What do I want my audience to get out of it?
Your answers to these questions should prompt you to identify key business goals for your blog.
Here are some excellent resources to guide you in goal-setting: Identify Your Blog’s Purpose
Giving your blog a purpose is different from setting business goals. Goals are brand-centered, while purpose is reader-centered.
Ask yourself these questions:
Why should people visit my blog?
What makes this information so special to my audience?Identify Blog Writers
Many business blogs are written by more than one person, especially since many business blogs go with more of a magazine format. As part of your blog strategy, you need to decide on the primary and contributing writers… and where you will find them. You may even benefit from using guest bloggers.