– First choose a right platform to promote your business
– Post your advertise on facebook and twitter rather than going for google adwords.
– Conduct contests on social media related to your products, and award exiting prizes.
– Give your close friends and relative exciting offers and coupon and ask them to share it with their other contacts.
– Make your social media page attractive and informative and keep updating your posts regularly
– Create events on social media platform for example- Twitter chats, Ask Me Anything (AMA) and other time-sensitive events on Twitter are useful for generating leads in a creative way.
Set your goals and KPIs
Marketing activities can have different types of outcomes: leads, visitors, visibility or engagement. Each marketing campaign needs to focus on one primary purpose.
Based on that purpose, you need to set specific goals and metrics or key performance indicators (KPIs) that will help you determine how your campaign is performing against that goal and are helpful when creating or refining marketing strategies
For example, if your campaign is focusing on lead generation, how many leads do you want to generate and how will you measure success?Determine your offer
Depending on the campaign, your offer could be a piece of content, a free webinar, a free trial or something that attracts those looking to buy to your brand. These offers need to resonate with where your buyers are in the buying journey so that you get their attention. Offering an hour long, free webinar to people who don’t know your brand or are not looking to buy could be a waste of time. Providing a short, useful guide may be the better introduction to your brand. Be sure to align your offer with something you know your target buyer needs.
Here are a few examples of what you can promote:
An upcoming event
A new service
A free consultation
Hints and tips
Not only do you want your goals and objectives to be specific, but you want your promotion to be specific too. Telling people you have a sale going on is too vague. Telling people about a specific discount for a specific amount and product will pique their interest.
Determine how you will measure success.
What metrics are you going to use? How will you tell if your marketing campaign has succeeded or not? Obviously, if you have a marketing objective such as “Sales of face beauty marks will increase 50% in three months” the metric you’re going to use to measure the success of your marketing campaign is the number of sales made over the three month period. But the number of sales may not be an appropriate metric at all if your marketing objective is to increase the awareness of your brand or to improve your website’s search engine page ranking.
For tracking online marketing efforts, you can use Google Analytics.
Methods of Tracking Offline Marketing Efforts explains some common ways to measure the success of your offline marketing campaign such as call tracking.
Don’t forget to establish or note a baseline for whatever metric you’ve chosen; you’ll need it to measure your progress.
I like to define a marketing campaign as a promotion created to reach a specific goal with a beginning and an end date.
Your campaign can contain as few or as many pieces as you find necessary for your bottom line.
The most important part of creating a campaign is defining a clear and concise goal. Your goal can be as simple as increasing your revenue for the month of October, but it must be specific.
The more specific you are when setting your goal, the greater chance you’ll have of actually achieving it. The specificity will help focus your tactics and save you time.A way to get the word out: Think about the most effective tools you have to spread the word about your campaign. Word of mouth, in-store signage, email marketing, and social media are great starting points — choose the tools that work best for your business.