Deploy outbound & inbound marketing
According to the stats, outbound marketing is still more effective than inbound marketing. But, it doesn’t mean that you forget about inbound marketing. Look to deploy both approaches in a balanced manner as this will be helpful in generating leads and eventually your business.
From an inbound perspective – personalize your email communication and get active in online communities by regularly sharing informative content, as well as solving common customer problems. This will help you establish healthy relationships with your customers and build more leads.Invest in new technologyNew technology sets the trend in the market. For example, smartphones are trending all over the world. Subsequently, most people access their mail or browse websites through smartphones or tablets; this shows that the you should invest in making your marketing efforts compatible with these devices, allowing you to reach the maximum amount of customers.
In a nutshell, you should keep an eye on emerging technology and channels through which you can get more leads for your business.
Here are some tips to generate leads for business–
– Choose a right platform to promote your business
– Post your advertise on facebook and twitter rather than going for google adwords.
– Conduct contests on social media related to your products, and award exiting prizes.
– Give your close friends and relative exciting offers and coupon and ask them to share it with their other contacts.
– Make your social media page attractive and informative and keep updating your posts regularly
– Create events on social media platform for example- Twitter chats, Ask Me Anything (AMA) and other time-sensitive events on Twitter are useful for generating leads in a creative way.
If you’re a startup, the fastest way to get the cash registers ringing is a little-used method that involves forming “host-beneficiary” relationships with established businesses that cater to a target audience similar to yours.
eBooks.These work great for B2B companies or a business that works in a very technical space, as people love to read and gain expertise about their industry. Make sure you don’t promote your services or products. People don’t want to be sold, they want to be informed. So write it from a neutral perspective and give actionable insights. Share the eBook socially and ask your network to share it for you.You’ll want to ensure that you have a landing page set up that requires visitors to input their name, email and phone number for a chance to download the eBook. Pages like this can be built easily with tools like Unbounce.
Have good conversations as often as possible
Never rely only on one-directional communication such as website, blog posts, and videos. Try and have a real conversation with your prospects as often as possible.
If your user asks about a feature in chat don’t only offer a link to a knowledge base, offer a 10-minute call to walk them through. This will offer you yet another possibility to sell.
If you are emailing with your lead, offer a video call. If you are in a video call, offer to meet. Try and get closer to your leads every time you interact with them.Use Twitter for lead generation
Twitter works for every business because it’s so big. The challenge is just to find the right people. After that, it’s all about engaging them, which can be as simple as following them or taking part in a conversation (as lead generation expert Dan Knowlton shows in this video tutorial).
You can use Twitter search to find people using relevant hashtags or keywords, or use LinkedIn to find interesting professionals. You can also use specialist tools such as Followerwonk or CrowdFire.
Using Twitter effectively for lead generation requires a significant amount of time but if done right it can yield great results.