Become a #Pro
Becoming a pro hash-tagger takes some time. First, you must learn what common hashtags are used for your industry, then you must learn which ones are effective and which ones are a waste of hashtag space. The easiest way to do this is by finding out what the pros are all tagging.
See what hashtags they use to get thousands of likes and then apply the same ones that are relevant to you. Currently, the top 10 Instagram hashtags are:
Although it’s cool to have 10k followers and only be following 50 people, it’s good to follow people who are relevant to your industry. It’s important to remember that social media is a two-way street.
People will interact with you, so it’s important to do the same. Following people allows you to expand you circle of influence through interaction.
For example, if I was following 50 people and had 10k followers, then I would only be allowing myself to keep up with the 50 people I am following. Now, If I was following 1,000 people and had 10k followers, then I would be opening the doors to interaction and relationships with 1,000 people, rather than 50–therefore, I would receive more interaction on my posts and increase chances of people sharing my posts.
Be active most of the time, and post relevant and interesting content, catching the interest of the audience.
If you are having your own website or blog then insert twitter link button on your webpage, whoever will like your content, will most probably hit the button.
If you are having any YouTube channel then there also you can promote yourself among audience requesting them to follow you.
Promote yourelf on other social media platforms like facebook, google+ etc. Promote your Instagram account on all your marketing materials. This includes your business cards, brochures, signs etc.
Since Instagram is a mobile app, chances are, most of the photos you post to Instagram will be taken on your mobile device. That’s not just okay; it’s expected. While some brands use professional photography for their Instagram photos, most use smartphones — and that’s the vibe that Instagram is meant for, anyway.
Here are some highlights:
Focus on one subject at a time.
Embrace negative space.
Find interesting perspectives.
Look for symmetry.
Capture small details.
Make your followers laugh.
Photo Editing Skills
Instagram has some basic editing capabilities, but oftentimes, they aren’t adequate to make a picture really, really great. Most of your photos should go through at least one or two other photo editing apps on your mobile phone before you open them in Instagram for the first time.
cross-promote your dedicated hashtag.
That’s nice that you created a #joesgarage hashtag for your company, but who knows to use it to share content about you? Make sure it’s in your profile, but take the game offline and have it printed on your receipts, in print ads, on signage in your store and at relevant events. Get creative with hashtagging.
When it comes to Instagram caption ideas, you need to look beyond the one-word, obvious hashtags. Sure, you want to use those, too, but mix it up and use hashtags to tell part of your story. Be funny, ironic, or outrageous–just don’t be BORING. Collaborative workspace company WeWork is great at this, and they include a fun mix of Instagram content, too.Participate in massively popular conversations.
For every post, use a mix of topically relevant hashtags such as #woodworking for a carpentry company, for example, as well as trending, super-popular hashtags wherever you can.Make the most of your bio URL.
It’s prime real estate on your Instagram profile… do you really want your bio to only link to your website homepage, now and forever? Yawn. Change it up at least bi-weekly and use that clickable link in your bio to drive traffic to your newest or most popular content.Get descriptive with your captions.
A picture is worth a thousand words, but you can’t skip the words entirely. National Geographic is fantastic at using storytelling alongside their Instagram photos to generate engagement and sharing. While traditional media brands have dropped like flies, NatGeo has thrived across digital and become one of the top brands on Instagram, with over 50 million followers. Go all in on influencer marketing.
Visit the profiles of each person you’ve identified as an influencer in your space (AKA a person who influences the people you want to get in front of) and “Turn On Post Notifications” to be notified every time they share new content. You can then interact with them regularly and become one of their favorite people or brands.Remove unwanted tagged photos of you from your profile. Approve photo tags before the content shows on your profile. Get local.
See what’s going on in a specific area (say, your neighborhood, a city you’re targeting in ads, or even an event in a certain location) by going to the search page and choosing the Places tab. Then, type in the name of the place to see all geotagged posts for that location.