Use Descriptive and Keyword Rich Titles
This is where your keyword research will come into play. A descriptive and interesting title will do two things: provide keywords for the algorithm to sort for relevancy purposes and attract users and inform them about what the video is about. To conduct keyword research, you can use typical SEO methods like using keyword planner or other keyword research tools.To check keyword popularity on YouTube, go to keyword planner and select YouTube search on the far right. Optimizing your video content for the right keywords will help gain organic views by informing users and the search engine just what your video is about.
Have Quality and Keyword Rich Descriptions
The video description is where you can better inform the search engines and users just what exactly your video is about. This will help increase the click-through-rate and thus the views, as users will know what to expect in your video.
Try to both stand-out and remain generic; you should capture interest while still trying to rank for short-tail keywords. Entice users above the fold with your descriptions and optimize them correctly for the YouTube search engine as you would with a normal SEO meta description.Use Tags
YouTube video tags further help distinguish what your video content about and helps the algorithm understand what users will view when they see your video. These, along with your description and title, should reflect the core of what your video is about. Think short-tail SEO again
Choose a good thumbnail- Use your computer’s screenshot feature to capture an image from your video that is emotionally compelling, and upload it in your video settings.
Make your title short and interesting- Make your title viewer-centric, and think about what would make you want to click on a video.
Pick tags that will be good for SEO- Think about what your supporters are searching, and make sure those keywords are included in your video tags
Write a good video description- Be entertaining, and remember that the description area is not the place to hit messaging points
Upload a transcript of your video in English and Spanish- About 38 million people in the United States speak Spanish. By uploading transcripts of your video in both languages, your video will start appearing in English and Spanish YouTube searches