Do you sell a number of products or services on your website? If so, I’d strongly recommend you test whether or not this is the best strategy for you. We’ve found that offering fewer products in one place with more copy describing those products always translates into higher sales.
It’s all about focus. Instead of trying to please everyone who visits your site by offering a large range of products with minimal detail about each one, if you offer just one product–or one set of related products–you can really focus on one key set of benefits and answer all the possible questions and doubts your visitors might have about your product. And you don’t have to stop selling your other products–you can always offer them to your customers from other web pages or by using follow-up offers
There are many simple ways to improve your online sales. Now that you’re aware of the metrics you need to track for improving your online sales, here are ten changes you make right away:
1. Use a Personalized Call-to-Action
Since measuring conversion rates is essential to increasing sales, it’s important to optimize where that conversion takes place: Your calls-to-action.
A call-to-action (CTA) is an element of a page that tells the reader to take a specific step. For example, in product pages, this could be a button labeled “Buy Now” or “Add to Cart.” But CTAs can also call visitors to do other things, such as subscribe to a mailing list, follow a social media page, or share content. Write Clearer Headlines
Headline text is also an essential factor in increasing your sales. Whether it’s a headline for an article, a product page, a squeeze page, or your homepage, a headline is usually the first thing your visitors will read. It has to capture their attention enough to keep them reading or browsing your site.Declutter Your Site Navigation
Since you want your calls-to-action to be the main focus on most pages, it’s important to declutter the navigation menus on your website. By minimizing the navigation elements on your key pages, your visitors’ eyes will be directed to the CTA. This will make them likely to follow through on your CTAs rather than unnecessarily bounce from page to page.Optimize the Text Near Your Call to Action
Just because your call-to-action is the center of attention, it doesn’t mean that you have to ignore the other elements around it. Usually, the text around or near your call-to-action can greatly impact your conversions.
Here are some tips to increase online business–
– Choose a right platform to promote your business
– Post your advertise on facebook and twitter rather than going for google adwords.
– Conduct contests on social media related to your products, and award exiting prizes.
– Give your close friends and relative exciting offers and coupon and ask them to share it with their other contacts
– Make your social media page attractive and informative and keep updating your posts regularly
– Create events on social media platform for example- Twitter chats, Ask Me Anything (AMA) and other time-sensitive events on Twitter are useful for generating leads in a creative way.
Be Honest in Your Sales Copy
This might seem painfully obvious, but it’s amazing to me how many sites write checks their products can’t cash. Not only is honesty in your copy crucial to your business’ reputation, it also fosters and encourages trust in your brand. Don’t make claims you can’t substantiate, and don’t use hyperbole lightly – today’s consumers are hypersensitive to marketing BS, so be honest, straightforward, and approachable in all your sales copy, from your homepage to your email campaigns.This principle also applies to how you position yourself as a business. Ever come across a site that’s obviously run by one or two people, but features copy that would be better suited to a multinational enterprise company? This approach not only makes you look foolish, it also damages your brand’s credibility. If you’re a small company, take pride in that and be upfront about it – many consumers are turning to smaller businesses precisely because of the more individualized, personal service they can offer. Don’t try to be something you’re not.