Making your page interactive and graphically appealing are two of the most important ways to get new likes.Making it interactive can easily be done with Facebook’s Application Directory that has a wide-range of applications that can be added to your page with a couple clicks. If you have the resources (web developer/designer), or have some experience there yourself, it’s not too hard to develop a Facebook application. The advantage of this is that you can put your brand on the application and personalize it the way you want. Putting interactive applications on your page gives users a reason to not just become fans, but to continually visit and interact on your page.Along with making your page interactive, it’s important to give it some personality by making it look attractive. Facebook allows you to upload a logo or photo for your page, but that just isn’t enough. Give your page some flare. Put an eye-catching cover photo and make sure the caption for it links to your Website.
The First and the most easy step is to invite your existing contacts to like your facebook page It may be your friends or your employees etc.
Be active most of the time, and post relevant and interesting content, catching the interest of the audience.
If you are having your own website or blog then insert facebook like button on your webpage, whoever will like your content, will most probably hit the button.
If you are having any YouTube channel then there also you can promote your page among audience requesting them to like your page.
Promote your page offline is also a option, means give the link of your facebook page in your pamphlets or receipt etc.
Promote your page on other social media platforms like twitter, google+ etc.
Promote your page offline too
Promote your Facebook Page on all of your print marketing materials including business cards, menus, flyers, signs, t-shirts — anywhere it can be visible.
Mention your Facebook Page the next time you speak at a workshop, seminar or conference. You can even include an image and link to your page in your slide deck.
Don’t forget your existing social following
If you’re active on other social media channels, like Twitter, Pinterest, or LinkedIn, promote your page on those channels as well.
Your superfans will be happy to connect with your business anywhere they can.
Ready to promote your new Facebook Page?
What good is a Facebook Page if no one knows it exists? Promote your page everywhere you can to increase your following and start making a real impact with social media.
Create a Facebook Ad
Running a Facebook Ad is an easy way to get your page in front of a new relevant audience. Using Facebook’s targeting features you can create an ad that reaches people with certain characteristics like age and location.
You can also use Facebook’s Custom Audiences feature to upload your email list and reach your existing contacts.
Share helpful content
There is a big difference between social media and social media marketing. Give people a reason to Like your page by sharing helpful posts and driving action.
Facebook is a highly visual channel, so share images and videos when you can. You can even try a Facebook Live to engage your fans.
Social Media acts as a boon for every advertising unit , following are some ways to promote events on social media :
1.) Create a Facebook Event Page
Most people log into Facebook at least once a day. Make it easy for them to keep up with event news by creating an event page listing
2.) Welcome New Instagram Followers with a Video Invitation to Your Event
3.) Mention the Event in Your Podcast.
Whether you have your own podcast or you’re a guest, seize the opportunity to discuss your upcoming event.
1.) Serve Ads to Everyone Who Has Visited Your Website Except Customers .
5.)Show Ads to People on a Mobile Phone Within 10 Miles of Your Location.There are a couple of ways to target people who are nearby.