How the average business owner connects
Typically, small business owners take the opposite approach. They focus on numbers, not value. Most commonly, they attend networking groups and connect with other business owners… who are only in that same networking group because they too are struggling.
As a result, they end up with lots of low value business contacts. They lack the type of influential connections, which are required in order to grow a successful business.
So, when they need new clients or have a significant business problem, their equally struggling contacts are unable to help.
Make the power of association work for you
There’s another important reason not to network with struggling business owners.
I’ve found that time and again, those who associate with business owners who are going nowhere, tend to find their own business heading in the same downward spiral. It’s the same power of association we saw at school, when a good kid started hanging with the wrong crowd and soon saw their grades drop.
Fortunately, the power of association works both ways.Stop focusing on the numbers. It’s all about value
As people, we are all of equal value. However, in business, our commercial value differs vastly. Successful business networking is about connecting with the right people.