You won’t be able to connect effectively with your potential customers if you don’t have a customer in mind. Survey current customers, as well as members of your target market, to find out how you can better present your product or service, or what aspects might be missing from what you’re currently offering.
Cast a wide net to capture those you think might be interested in your product or service, and use their data to shape your brand in a way that better resonates with your target market. Once you know who your audience is, where they hang out online and what they respond best to, then you can begin to market.Target Ads
Far cheaper than most methods of advertising, Facebook and Google targeted ads prove that a little can go a long way.
While most advertising in the real world only reaches whoever comes across a billboard, bus stop or commercial, these targeted ads can locate the people who are most likely to need your service based on geographical location, demographics (including age, gender, education and relationship status), interests (based on what they’ve shared or “liked”) and browsing activity.
By investing in targeted ads and paying through their Pay Per Click or Pay Per Impression method, companies can see a significant bump in their user engagement, conversion and sales.
– To whom to target depends on your product. If it’s a beauty product then of course you will target women, if it is a educational product then you will target students.
– Make a list of your current customers and try to find out why do they buy from you?, make some analysis and based on the results plan your step ahead.
– Look out for your competitors, check where you will face a harsh competition and plan accordingly.
– Based on the product choose specific demographics to target.
– Think about the following factors:
• Income level
• Education level
• Marital or family status
• Ethnic background
To study more on this topic visit- https://www.inc.com/guides/2010/06/defining-your-target-market.html
Create Customer Profiles and Market Segments
Those consumers who find your product or service appealing often share similar characteristics, which will help you fine-tune your messaging from top to bottom.
You can craft a customer profile to uncover those shared traits. This includes psychographic data about how they behave, and basic information to help you identify your audience.
Demographic criteria will get you started:
Marital or family status
Psychographic criteria goes a little deeper, painting a more complete picture of your audience:
Every industry, business and product is different, so these lists are by no means the end-all-be-all — more of a starting point to valuate market segment size and opportunity.
Don’t be afraid to make adjustments and include criteria that add interesting layers to your profiles — the better you know your customer, the better you can sell to them.
Acknowledge that you have a specific target audience
It’s important to understand that your products and services have a target audience that can be defined. As a marketer, your primary goal is to find ways to identify who these people are so that you can create marketing campaigns that speak to them directly.
This might sound pretty obvious, but too often marketers assume that what they offer the world has universal appeal and that their target audience is “everybody”! As much as we would all like to believe that, it’s never true and can get in the way of creating effective marketing campaigns that do talk to the right people.Determine what criteria you intend to use to identify the consumers you most wish to reach
An audience can be sorted any number of ways based on an almost infinite number of criteria. But your audience is unique to your brands, so you’re going to want to identify the factors that can be used to create a better connection between their potential needs and what your company offers.
For starters, are there some demographic points that you can use such as age, gender or geography to begin to refine who the best recipients are for your products? How about criteria that matches a prospect’s beliefs, opinions, attitudes or intentions with your marketing message?