If you’re seeking your best content, and want a quick and easy way to find it, look at the basic Insights for your Facebook page. To access this data, go to your page and click on Insights at the top.While Reach is a source of irritation to many people, it’s not a very important stat. The reason it’s so bothersome is that Facebook shows what reach each post gets, and it’s out of your control. More important than current reach is running experiments to try to improve your engagement. You can then benchmark your results to the previous period to see if your strategy is working. you want to dig a little deeper into Facebook’s valuable analytics, download your page’s Insights. Then sort and manipulate the data so you can see the information that’s most important to you. This is especially relevant if your goal is website clicks, rather than likes, shares and comments, since you can’t get that from basic Insights.
Who viewed which section of your Page
The Page Views tab is a little like the traffic report in Google Analytics. In here, you’ll learn about your page views and top traffic sources.
Total ViewsTotal People Who ViewedTop SourcesTotal views is the number of times people viewed your Page. If the same person visited your Page twice, it’ll be considered as two views.Total people who viewed is the number of people who have viewed your Page. If the same person visited your Page twice, it’ll be considered only as one. This figure should be equal or less than your total views.Set your date range: Just like in the Likes tab, you can set your data range at the top of the page.
Breakdown the data: You can break the page views metrics down by certain characteristics. For total views, you can break it down by section (of your Facebook Page). For total people who viewed, you can break it down by section, age and gender, country, city, and device. This can help you understand more about the people who are interested in your Page.
If you click ‘Likes’ you’ll be able to see the demographics as well as the locations of your fans. You’ll also be able to see their age groups. In this case, our Cheap Flights South Africa fan page has a much larger female fan base than a male fan base. We are also able to see that most users are situated in Cape Town, South Africa and hence we can customize our posts accordingly.Reach
It’s all very good and well that you have a Facebook fan page, but how much of your content is actually reaching your fans? Who is talking about your page? Are any of your fans referring your page to others or sharing your images with their friends?Talking About This
As you can see below, our Cheap Flights South Africa Facebook page didn’t have that much interaction before the 14th of March when we implemented our Facebook advertisements. Our page went from roughly 5 people talking about it per day to 537 at its peak!
What’s your reach and what factors affect it
The Reach tab informs you about the reach of your Facebook Page and posts and the factors that increase or decrease your reach.
Post ReachReactions, Comments, and SharesReactionsHide, Report as Spam, and UnlikesTotal Reach“Hide Posts”, “Hide All Posts”, “Report as Spam”, and “Unlike Page” are considered as negative feedback. They are ways users tell Facebook that they don’t want to see a Page’s posts. Facebook will accordingly show those posts to fewer people. As you’d want to keep these negative feedback low or zero, it’s great to monitor this graph.Total reach is the number of people who saw any activity from your Page such as your posts, posts to your Page, ads, mentions, and check-ins. Just like post reach, it’s a great way to see how your organic and paid reach has been growing. For example, the graph above is our total reach for the past quarter, and it’s showing a promising increase.
Facebook insights is a tool provided by facebook to see and manage your followers growth.
just click the “Insights” option in the top navigation and you will see the following options- overview, likes, visit , reach etc. Lets take a look one by one-
Overview- overview option will provide you the whole summary of your page like , page engagements, page likes, page views etc.
Like- this option will tell you how many people like your page, from where those people belong to, on an average how many people like you page every day.
Reach- reach tab will inform you about how many people shared your post and how many spammed it.
Action – gives total actions on page, people who clicked action button, people who clicked get directions, people who clicked phone number, people who clicked website.
Just go through this link for detailed information- “https://blog.bufferapp.com/facebook-insights”