Twitter is like message communication tool, where you update your status and it get posted automatically into your follower’s feed. However twitter doesn’t give you as much freedom as facebook gives to you for marketing. There are some strategies by which you can promote your business in twitter, like-
Make your twitter account, and choose appropriate themes and content which suits your business style.
Include your website’s address, blog , and contact information in your profile
Start following peoples, and please be selective, you can follow your customers, and be updated about what people requires from you.
Twit your company’s latest trend and strategy, and talk to people whoever are interested.
Be active on twitter, don’t let your company lose your valuable customer.
Organise your followers list, like valuable customers, occasional customers, frequent customer, less frequent customers etc. This will help you to identify that to which customers you should give highest priority to.
Your Twitter account and profile are the foundation of your Twitter experience. It’s your chance to tell your business story to the Twitter community.It is important that your Twitter presence have the same look and feel as your other online tools. This helps people identify your business and builds trust. Choose an account name and images consistent with your other online presences and your brand.Choose Your Twitter Username,Nothing expresses your brand on Twitter more than your account username. This name appears next to all of your tweets, and is how people identify you on Twitter.Talk on Twitter.It is different from every other social media site. It’s a fast-paced smorgasbord of ideas and sentence fragments. It’s hectic, but it’s also fun.Give yourself a little time to get your feet wet. Listen to others. Jump in when you feel comfortable. Start talking as you get your bearings. So, use these tips to improve your twitter presence
Many online marketers have a ratio of content to promo posts (i.e. 75 percent content and 25 percent marketing). The truth is, people are more likely to respond to interesting or entertaining content than they are to a marketing message. When doing promotional posts, try to offer free or low-cost options. For example, if you have a free report with your email list, promote that. It will build your list, through which you can then make the sale. Freebies, coupons, and discount codes are popular (be sure to use hashtags i.e. #free).
If you have lots of sales, you can use Twitter to promote “daily deals” exclusive to your Twitter followers. Or you can establish creative Twitter promotions like “The next 30 Twitter Followers will receive a free t-shirt or a 50% off coupon.” The sky is the limit with promotions, and Twitter allows you to expand your audience reach even further.
Here are some ways you can leverage Twitter:
Discover what’s happening right now
Twitter gives you access to what’s going on in your industry, community, and around the world at that very moment. Use Twitter search to listen to the relevant conversations that are happening and jump in where you can add value.
Grow your brand awareness
Increase your impact by using Twitter to regularly communicate with your followers and attract new followers. Extend your reach even further with Twitter Ads.
Provide timely customer service
People often talk about the products they use on Twitter, so it’s a natural place to provide customer service. In fact, 85% of SMB Twitter users said that it’s important that businesses provide customer support on Twitter. Use Twitter’s customer service features to quickly and easily respond to people. That will help you develop a good reputation and strong relationships with customers.
Connect with potential customers, brand advocates, and influencers
Twitter allows you to follow and interact with people outside of your personal network and discover new circles that you never knew existed. Use Twitter to join, or even start, discussions with influencers and industry experts to raise your profile and build valuable connections.
A.7.) Like any other form of Blogging,video blogging (vlog) is done with the help of videos. You either self host your video or use free services like YouTube, Vimeo to host your videos. Like a normal blog, your video will be visible to public and they can rate, comment and share your videos. Only big difference is we will be using videos to share the information instead of text.
Following are the steps you need to take ,to become a Vlogger :
First thing first, decide what you will be blogging about. Nothing comes out of the blue ,so you should be clear and through with what you have to say.
Identify your target audience ;this is a very important. Coffee people would not switch to tea every day ,you need to sell them coffee only or at the least mostly .Segment your audience and then target them.
Buy or sort out your video production gear.
Write out a script of sorts for your first video. A well versed script would not only help you portray better but will make you feel more sure about it.
Prepare your video recording area.
Having a signature style will leave a mark, dress for your audience.
Run your recording material through a movie editing program.