Organize whom you follow with lists
There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others.2: Create a conversation list
Whom you follow determines your daily experience of Twitter. If you follow people who inspire you, people who say intelligent things and challenge you to think differently, Twitter becomes a joy.One smart way to focus on the people who inspire you (without ignoring everyone else) is to create a private conversation list. Change your visual branding
Twitter allows you to customize the look and colors of your Twitter profile page. This gives you an opportunity to provide additional information about your business to everyone who checks out your profile.You can create a custom graphic and use it for your Twitter background
Listen to your customers.
“The only way you are going to know what your customers want is by listening to what they have to say. It’s important that you use your social media platforms as an extension of your customer service. More customers are going to voice their opinion on social media than via email or over the phone,” Use automation for consistency.
There is smart automation and then there is spammy, ineffective automation when it comes to social media marketing. You don’t want to blast out promotional offers all day long — that’s a quick way to lose all of your followers. Use social media as a way to communicate with your audience and provide them valuable information. When you do that, you create happy brand supporters you can eventually convert into sales.
Use Twitter to Stand Out
It can be tough to be up against big brands. The hospitality business in New York City is a good example—it’s one of the most competitive markets in the industry.
Management at the Roger Smith Hotel, a small boutique hotel in Manhattan, knew they had to find a way to stand out, so they turned to social media marketing.To get started, hotel management did what a lot of businesses do: They invited key journalists and social media influencers to try out their services. As those influencers took to Twitter to share their experiences, the Roger Smith Hotel got its brand in front of a much larger audience.
The hotel didn’t stop there. The team took that boost and ran with it. Now their Twitter feed is lively with trivia, coupons, pictures of New York City and more. They even give discounts to customers who reserve a room via Twitter and the hotel has a Twitter kiosk in the lobby!