Twitter is like message communication tool, where you update your status and it gets posted automatically into your follower’s feed. However twitter doesn’t give you as much freedom as facebook gives to you for marketing. There are some strategies used by companies to promote their business in twitter, like-
Make your twitter account, and choose appropriate themes and content which suits your business style.
Include your website’s address, blog , and contact information in your profile
Start following peoples, and please be selective, you can follow your customers, and be updated about what people requires from you.
Twit your company’s latest trend and strategy, and talk to people whoever are interested.
Be active on twitter, don’t let your company lose your valuable customer.
Organise your followers list, like valuable customers, occasional customers, frequent customer, less frequent customers etc. This will help you to identify that to which customers you should give highest priority to.
Organize whom you follow with lists
There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others.2: Create a conversation list
Whom you follow determines your daily experience of Twitter. If you follow people who inspire you, people who say intelligent things and challenge you to think differently, Twitter becomes a joy.One smart way to focus on the people who inspire you (without ignoring everyone else) is to create a private conversation list. Change your visual branding
Twitter allows you to customize the look and colors of your Twitter profile page. This gives you an opportunity to provide additional information about your business to everyone who checks out your profile.You can create a custom graphic and use it for your Twitter background.
Social media campaign best practices
Action-gate – ask users to interact with socialmedia posts. Invite them to ask questions, take polls, provide reviews, enter contests and join mailing lists.
Provide incentives – give them a reason to provide information about themselves. Offer prizes, discounts and exclusive content in exchange for their attention and information
Make prizes relevant to the business if using a contest. For a t-shirt company, it’s makes no sense to offer an Xbox as first prize in your contest (offer a year’s worth of t-shirts!).
Proactively engage throughout the campaign – answer and address critique quickly and reinforce positive interactions with personal attention.
Promote across all socialmedia accounts, even if the campaign is focused on one platform (e.g. Facebook).
Adapt the look and messaging of your entire online presence to reinforce the campaign. Include campaign branding and language on headers, landing and home pages.
Carefully monitor performance and adjust strategy if needed.
Research the competition
Gathering information about your competitors’ strengths and weaknesses on social is critical. Not sure where to start? Read our quick guide, and then use this competitive analysis template to design a social marketing strategy that will leave your competitors in the dust.
Identify your target audience
Your brand can’t be all things to all people on Twitter—nor should you want it to be. Know who you’re targeting and craft a strategy that focuses on delivering real value to them. This will encourage them to engage with your brand and eventually become customers and advocatesAudit and take charge of your Twitter accounts
Depending on the size of your company and your goals, you may want to use a single Twitter account or multiple accounts for different departments or functions. If multiple people in your organization are already using Twitter, auditing and consolidating existing accounts is key.
Keep Your Followers Interested
How can a domain registrar and brokerage service like Namecheap attract more than 100,000 Twitter followers? They provide the right mix of business and fun. Trivia and giveaways have always been staples of Namecheap’s Twitter feed.During Super Bowl XLVIII, Namecheap posted 48 interesting questions related to both the big game and information technology. This kept their fans interested and related to the company’s niche.Stick With It
If you’re not seeing immediate growth on Twitter, don’t give up. As they say, it’s not a sprint, it’s a marathon. Houston-based coffee shop Coffee Groundz is a great example of this.
Coffee Groundz has the distinction of being one of the first small businesses to set up shop on Twitter. Instead of being discouraged and writing off Twitter as a waste of time with no ROI, Coffee Groundz kept at it. It took a while, but they managed to get thousands of followers thanks to a steady stream of tweets.