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SEMrush was started in 2008. The company was started by a group of SEO and IT specialists. The aim for starting SEMrush was to make the online competition fair and transparent and to provide equal opportunities for everybody.After starting as a small startup in 2008 SEMrush has become world’s leading competitive research company in the world.
SEMrush is currently operating in 4 different countries USA, Russia, Czech Republic, and Cyprus.
The purpose behind SEMrush inception was to make online marketing simple and it provides such tools and analytics reports which make it easy for online marketers.
What Does SEMrush do?
SEMrush allows you in following things:
- It allows you to do keyword research
- Track Keyword Ranking
- It helps you to check backlinks.
- Check Competitor rank.
- It does a complete SEO audit of your content.
SEMrush has been trusted by many professional bloggers, content writers, and online marketers to make sure their content has good SEO and SEM ratings.
Before Jumping into SEMrush review let’s have a look at its features
With SEMrush you can get complete insight on your competitors’ strategies on advertising, organic and paid search and link building.
Organic Research: In this, you can see your competitors top keywords, discover new organic keywords and observe position changes of domains.
Display Advertising: In this feature, you can see top publishers and advisers, spot new publishers and view displays from different devices.
Backlinks: You can conduct a deep link analysis and you can also spot your link’s Geo location.
Advertising Research: It can uncover your competitor’s ad strategy and Budget, discover new competitors in Adwords and Bing ads and also you can localize your ad campaigns.
SEMrush compares the data with competitive domains and can estimate keyword difficulties with in few clicks.
With keywords difficulty tool you can find the keywords with less competition and estimate the keyword difficulty.
With Charts tool you can compare domains with key visibility indicator and conduct competitive analysis.
With Keyword magic tool you can get over 2 million keyword ideas and can create up to 50 target keyword lists.
SEMrush provides you three subscription plan based on your budget and requirements
Pro Plan: This is starting level subscription plan suitable for startups and freelancers with a limited budget. It costs 99.95 dollars per month and does not provide all the features and reports in this plan.
Guru Plan: This plan is suitable for small to medium level businesses and growing marketing agencies. This plan costs you 199.95 dollars per month and provides you more feature and reports than pro plan.
Business Plan: This plan is suitable for already settled agencies and big E-commerce projects and businesses. You can subscribe to this plan at 399.95 dollars per month. This plans is provides White label reports, API access, Extended limits and sharing reports etc.
SEMrush is a great tool to analyze how your competitors are doing and to make your strategies accordingly. It provides you tonnes for analytic tools and charts so that you can analyze your performance and compare with your competitors. It might take some time for you to get used to the user interface but once you get it, it can do wonders for your business.
You can start with free trial version and if you think it is working for your business then you can go for paid subscriptions. Since we can have a free trial version, I would recommend you to at least give it a try for a trial period.