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There are numbers of social media websites. It is very hard to keep up to date with each one of them. So in most of the cases, we tend to believe in others. This can be harmful to your social media marketing strategies. In this article, we will talk about common social media marketing myths.
So, we will talk about some of the most common social media marketing myths out there. Also, I will bust them one by one. Let’s get started.
Most Common Social Media Marketing Myths In India
Myth#1 My customers are not on Social Media
If you are thinking that your customers are from small cities and do not use social media. You are completely wrong. People from tiniest of the village are using social media these days. Lets me give you the number of people using Social media websites in India.
In 2019, it is estimated that there will be around 258.27 million social network users in India, up from close to 168 million in 2016. The most popular social networks in India were YouTube and Facebook, followed by social app WhatsApp. Facebook is projected to reach close to 319 million users in in India by 2021.
Myth#2 Google+ is not good for business
If you are thinking very fewer people are using Google+ and there is no need to post your product on it. It is another social media marketing myth. Never underestimate the tremendous SEO value in Google+. Posts from Google+ are being indexed in the SERPs, and authors’ Google+ profiles are showing up next to those results and improving clickthrough rates on listings.
Even if you’re not seeing a lot of engagement on Google+, you might see a bump in your organic search rankings as a result of your activity there.
Myth#3 Pinterest is not for me
Pinterest is one of the most important channels when it comes to social media marketing. The platform is equally beneficial for both B2B and B2C businesses. You can also check out the accounts of brands like GE, Microsoft, Econsultancy, and yours truly for some B2B Pinterest inspiration.
Myth#4 Social Media is only for Young people
That’s not really an accurate picture of social media users these days. If you think the only people using social media are millennials — and they’re just not part of your target audience — think again.
- 40% of Facebook’s active users are over age 35.
- 52% of 55-64-year-old internet users have joined a social network.
Myth#5 Hashtags are not important
The point of hashtags is that they join together common conversation threads. So while it’s nice to have a hashtag for an event, like a webinar or a trade show, don’t lose your mind if it doesn’t become a trending topic. Think of hashtags as a way to be more user-friendly for those following the hashtag.
Myth#6 Social Media Analytics is Difficult
If you are looking for successful social media marketing strategies than analytics is very important part of that. Each social media websites provide analytics to its users to analyze the user behavior and adapt according to it.
There are the numbers of free and paid tool available in the market to analyze how your social campaigns are working. For Example HootSuite, Buffer, Google analytics, and Klouts etc.
Myth#7 Handling So Many Social Media Websites is Time Consuming
Use social media monitoring software that alerts you when important terms are mentioned; check back to your accounts briefly every hour or two to see if you need to respond to anyone, follow someone back, etc.
That second one takes you, in aggregate, maybe 30 minutes a day. No big deal. Everybody breathe. Everything’s gonna be alright. Also, there are many social media management tools available in the market like HootSuite and Buffer
You can read our reviews of different social media management tools:
- Common Mistakes in Social media Marketing campaigns.
- Why you should start including Instagram in your Social media marketing strategies