Home News 9 Best Free & Paid Online Backlink Checker Tools

9 Best Free & Paid Online Backlink Checker Tools

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The best way to raise your page rank and get more visibility in search results is to create quality backlinks for your websites. Backlinking is the most effective practice of SEO.


One way to get better backlinks is to check out your competition and see where they are getting their links. You can easily find out what backlinks your competitors having by using one of the many backlink checker tools available in on the market. Spying on your competitors’ backlinks can give you an idea of what domains are linking to their posts and thus you can target those sources too.

Why do you need Backlink Analysis:

Every website needs backlinks to grow organically. The most effective backlinks are the ones which come from the same niche. The best way to manage your backlinks is by analyzing them on regular basis. Here are some other reasons why backlink analysis is the must.

  • To know which sites are linking to your site or your competitor site
  • To analyze and adopt the backlink strategies of your competitor.
  • To compare your backlink profile with a strong competitor so that you can go stronger than them.
  • To check your friends by seeing who is linking to you so that you can return them the favor.

How to do Backlink Analysis

Backlink analysis is a very easy job, there are number free and paid backlink checker tools available in the market. You just have to enter the domain name for which you want to do backlink analyzing and rest all will be done by these tools. Here is the list of top 10 free and paid Backlink checker tools.

Top 10 free and paid Backlink Checker Tools

#1 Majestic SEO

Majestic SEO provides an SEO toolkit for your website so that your website does not get lost in millions of another similar kind of websites. Here are few services of Majestic SEO that can help you.

  • It tells you the number of backlinks pointing to the site and number of referring domains pointing to the site.
  • It will also Analyze the backlinks of a competing site/page that you want to outrank
  • Majestic can help you find the  potential sources of backlinks for your own site/client sites
  • Helps you to find out Broken links pointing to your website.
  • Guide your SEO efforts in order to bring in more traffic from search engines

Backlink Tools and Majestic SEO

Majestic provides four kinds of backlink comparison tools named Bulk Backlink Checker, Compare Tool, Link Profile Fight, and Campaigns. Let us talk about them one by one.

Bulk Backlink Checker:

This tool helps its users with statistics about the site’s backlinks.Bulk Backlink Checker pulls the information quickly and allows you to enter 400 URLs. It shows metrics like Trust Flow, Citation Flow, backlink count and referring domain count.

Compare Tool:

Compare tool allows you to compare 10 domains side by side. It gives you a graphical view to compare sites easily. It compares the sites on same three metrics as Bulk Backlink Checker.

Link Profile Flight:

This is another kind of comparison tool which shows a graph that plots Citation Flow versus Trust Flow. It gives you an individual graph for each URL which can help you to outrank your competitors.

#2 SEMRush

SEMRush is one of the most popular SEO tools out there and now it has added backlink analysis feature to its arsenal.

SEMrush helps you in following things:

  • It allows you to do keyword research
  • Track Keyword Ranking
  • It helps you to check backlinks.
  • Check Competitor rank.
  • It does a complete SEO audit of your content.

SEMrush has been trusted by many professional bloggers, content writers, and online marketers to make sure their content has good SEO and SEM ratings. You can conduct a deep link analysis and you can also spot your link’s Geolocation.

SEMrush is a great tool to analyze how your competitors are doing and to make your strategies accordingly. It provides you tonnes of analytic tools and charts so that you can analyze your performance and compare with your competitors. It might take some time for you to get used to the user interface but once you get it, it can do wonders for your business. You can start with free trial version and if you think it is working for your business then you can go for paid subscriptions.

#3 Ahref

Ahref is an all in one system as a Software(SaaS) tool which provides data and tracks how well your web page is ranking on search engines. Ahref provides a toolset to improve your search engine optimization(SEO) efforts which will result in the increase in traffic on your website.

Ahref has biggest crawling setup in the market. Crawling finds all the backlinks and mentions across the web. This is one of the prime reason why Ahref is so famous and become a big competitor for MOZ and SEMrush.

Ahref comes with a clean and logical interface which is very easy to understand and it is easy to navigate through the different sections. Ahref might be bit overpriced if you compare with Moz or Semrush but it provides the most extensive web crawler among SEO tools, Largest backlink database, Interesting and novel metrics like return rate and clicks for SERPs and Comprehensive social media share information from Facebook, Twitter, Linkedin, Google+ and Pinterest. With two weeks of free trial version Ahref is worth a try if you are looking for comprehensive SEO tool to grow your business.

#4 Google Search Console

The Google Search Console is a free tool Google. In the Search Console, you can check out “Links to Your Site” under the “Search Traffic” section. There you’ll see the total links to your site, as well as your most linked content, the sites that link to you the most, and the anchor text used.

You can only use the Search Console to check out links on your own site, but it is an important resource that offers up-to-date information right from the source.

#5 Rank Signal

Rank Signals is another free backlink checker that provides plenty of useful information. In addition to providing the number of external links, the tool also shows how many followers the site has on social media, its Alexa traffic rank, and its page rank.

#6 Buzz Sumo

Buzz Sumo is a paid tool, but it provides comprehensive information about who is linking to your competitors, how content performs as a result of those links, and what pages are being shared most often. You can not only identify opportunities for links but also find out what type of content attracts the most links.

#7 Moz

Moz is a software as a service(SaaS) company based in Seattle US, founded by Rand Fishkin and Gillian Muessig in 2004. Moz pro provides you a complete set of SEO tools to improve ranking and search engine visibility of your website. Moz tool allows you to Explore and measure the performance of your backlinks, linking domains, and anchor text. Some of the other features of links tools are:

  • You can check how your link profile stacks up against the competition.
  • You can delete expired links and clean up the harmful links from your website.
  • You can find newly published pages within hours and capitalize on them while they’re still fresh.

This tool helps you to find the SEO fixes which will result in better search engine ranking.

  • It helps you to discover crawl ability issues such as duplicate content, broken links, and crawl errors.
  • You can fix the issues instant full site crawl.

Moz has some awesome Tools that can help your website to rank better in various search engines but similar kind of products like SEMrush are providing much more than Moz, but if you are new to digital marketing and SEO world then Moz is the perfect option for you. Also, it gives 30-day free trial so it is definitely worth a try.

#8 Open Link Profiler

Open Link Profiler works the way a lot of the other tools do. Put in a URL and get a link profile. The information offered is much more extensive though, including breakdowns of links by age, industries, context, countries, and more. You can also use the tool to analyze what links need to be removed to improve your page rank. There are numerous filters to help you sort the data the way you want.

#9 Backlink Watch

Backlink Watch is a free tool designed specifically to spy on competitors. It gives you information about the total number of links, the anchor text used, the page rank, and more. You can also sort by links that are set to do-follow or no-follow.


So this was the list of best backlink checker tools available in the market. I would suggest you to try 2-3 of them and choose the one which suits you best.


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Last Updated on December 26, 2017 by Vishal Ravish