Facebook Now Let Marketers to Advertise in Search Results

The social media platform has been testing the new ad placement since last year. Previously Facebook’s search ads were first rolled out to a select number of businesses in the US in December. And now greater number of advertisers are seeing ‘Facebook search’ show up as a placement option when setting up ad campaigns.

What are Facebook Search Ads

Facebook search ads are basically a new option for your facebbok ad placements. Unlike Google ads, there is no option to target specific keywords or phrases with Facebook search ads.

When a business places an ad in Facebook search, it will show up for search terms related to the business’s offerings with a sponsored tag same as news feed.