Home Startup Reviews MissMalini.com: Founder, Funding, And Competitors

MissMalini.com: Founder, Funding, And Competitors

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MissMalini.com, India’s most popular multimedia content where we can find updates on Bollywood gossips and celebrity lifestyle, Fashion, Beauty, Lifestyle, and much more eye-popping content right in here. The blog comes up with the most trending news and how to fashion- to the millennials, aspiring to be the best version of themselves. MissMalini.com is a unique approach to the netizens where you find exciting and juicy stuff in here with just a click on to the site.

Everything you need to know about the ‘Missy’

MissMalini.com blog was started as a hobby in 2008 by Malini Agarwal.

Malini a.k.a MissMalini is a multi-tasker. She is a former DJ on Mumbai’s Radio One India and also worked as a Digital Content Head for Channel V India. Malini started her celebrity and fashion content blog when the social media began blooming in India. She defines it as an element of luck, and the right timing started the blog.

During her stint as a DJ,Malini started the blog just as a hobby the interest and passion towards it made her extend her blog with much more juicy information about celebs and their lifestyles and more about the glamour world.

Breakthrough- Thanks to Ranbir-Katrina!

Malini has a knack for platforms like Facebook and Twitter who was personally very active on social media, recruited most of the team through these platforms. Overnight she became a notable name in social media when she disclosed Ranbir Kapoor and Katrina Kaif’s relationship spotted on a flight before anybody else and made the ties viral and trending making India rush towards her blog for more details about their bond.

From MissMalini to Miss Entrepreneur

Malini along with her friend and now husband Nowshad Rizwanullah and Mike Melli co-founded MissMalini Entertainment adding more spice to the entertainment; dedicated to connecting, entertaining and empowering young India.


MissMalini Entertainment raised a total funding amount of Rs 104M. Orios Venture Partners and New Enterprise Associates are the leading partners for the venture. Other investors include Rajan Anandan of Google India, Chegg.com, Match.com and other professionals, investors, and entrepreneurs.


PinkVilla, Pop XO, StoryPick, and Polka Cafe are the leading contenders to MissMalini.com

MissMalini- A word about Startup

Malini shares that the hardest part of driving a startup is the feeling that one never have a substantial period and means to persevere all of your plans in a go. The potential to have a powerful company like MissMalini.com that bridges the so-called digital divide between forward-thinking brands and internet-savvy consumers is cumbersome, in particular when it comes to Indian Market.

Another challenge according to her is making sure never to sacrifice the authenticity of the company’s brand by tasting the success too fast.

For her, interests of the audience always come first. She firmly believes that the business of blogging is a reasonable projection of the art of entertaining and informing.

MissMalini’s growing world

Women Entrepreneurs are evolving breaking the stereotypic notions and proved no less than men entrepreneurs. Malini broke all the means of hurdles and made her hobby recognize nationwide inspiring many young aspirants to follow their dreams and passion.

Malini is also an author wrote To The Moon: How I Blogged My Way To Bollywood. MissMalini blog draws inspiration from PopSugar and PerezHilton covering all aspects of Indian and International fashion trends, Bollywood and celebrity lifestyle, Nightlife, Travel, and Food and more. MissMalini’s anime symbolizes: A desi girl who loves her culture, of course, Bollywood but someone who is parallelly comfortable traveling the world, discovering international fashion and entertainment and not losing an eye on gadgets and trends.

Fame and Fortune of MissMalini.com

MissMalini.com blog expanded remarkably at a pace over the last few years. The readership has grown from 10,000 monthly visitors to 500,000 monthly visitors today. The site has a potential audience from the US, UK and Canada and over 60% of a reader from India. From some thousand followers to nearly 2 million followers and with almost 3M views on YouTube, Malini’s social media following tasted the success faster like no other blogger.

Malini still believes and feels that despite the current traction and incredible room for the growth, there is much to do ahead of everything.

MissMalini.com is no common name, her social media instincts and her joyful presence everything about her is amazing. Being a WOW factor and standing out one in a million is everyone’s dream which she achieved with the proper timing. MissMalini.com is a platform where there is no FOMO out the latest updates and trends.

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Last Updated on December 11, 2018 by Vishal Ravish