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There’s a song for every mood and occasion seems to the highlight of the first television ad by Swedish audio streaming platform Spotify which entered India in February. The spot, first multilingual brand campaign, features Bollywood actors Anil Kapoor and Ishan Khattar as a father-son duo.
Made by advertising agency Leo Burnett, the 35-seconder features Kapoor preparing a meal for his son (played by Khattar) and his friends as a soothing song plays in the background. Realising they will miss the cricket match if Kapoor cooks at this speed, they start playing fast-paced music on the Spotify app, hinting that there’s music for every occasion and mood. The ad also speaks to two varied demographics through the actors where Kapoor makes a cool dad, who even in his 60s, is a young and energetic as a 20-year-old son.
‘‘Since our launch in India, we’ve engaged with our listeners based on how they experience music. The new campaign reinforces how seamlessly Spotify fits into their lives through availability of 50 million tracks, including the latest and most popular, access to 3 billion plus editorially, algorithmic and user curated playlists, seamless integration across apps and hardware, and the ability to listen to music regardless of what they’re doing — working out, cooking, or multi-tasking on their phone,” said Amarjit Batra, managing director, India, Spotify.