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The Best Email Marketing Tools Your Business Needs

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Email marketing is one of the most effective ways to reach your customers and generate leads. Email marketing tools can help you stay organised, track your success, and get more customers. The best email marketing tools will make it easy for you to build relationships with potential clients and keep them engaged.

Benefits of email marketing for brands

Email marketing is a great way to reach a broad audience and promote your products or services. It’s also affordable, easy to implement, and can be used for lead generation. Of course, there are some drawbacks. You need to be careful about the content of emails you send out so as not to annoy customers with spammy sales pitches that don’t provide value or value-added content (such as white papers).

The benefits of email marketing:

  • Reach a wide audience
  • Promote products/services
  • Keep in touch with customers

Top Email Marketing Tools You Must Know About

Email marketing tools can help you stay organised and reach more customers.

Email marketing is a great way to reach many people at once, but it requires effort to maintain a list of contacts and stay on top of your outreach efforts. It’s also essential to regularly segment your email lists to send relevant content to the right people at the right time. With all these steps in mind, we’ve rounded up some of the best email marketing tools—from A/B testing software and CRM integrations to automating repetitive tasks like sending out emails from multiple accounts or tracking open rates with custom reports.

Constant Contact


Constant Contact is a popular email marketing tool used by small businesses and large corporations. The benefit of using Constant Contact is that it’s a cloud-based email marketing tool, which means that you can access your account anywhere and on any device (desktop or mobile). You can also create customisable templates with Constant Contact—so you don’t have to worry about spending hours creating your design from scratch.

This software has been around since 1999, so it’s no surprise they have plenty of experience. It also has an impressive list of partners and clients, including Disney, Coca-Cola, Microsoft and Amazon—not bad for an email marketing company!

Constant Contact is an excellent choice for beginner users because they provide step-by-step tutorials on using the platform effectively. With CSS coding options and drag & drop features, this tool makes it easy for even non-tech savvy people to use without having any previous knowledge about HTML code or website design!


Drip is a marketing automation tool that helps you send emails to your subscribers. With Drip, you can automate the entire process of nurturing leads and moving them through your sales funnel. It’s probably one of the most user-friendly email marketing tools available today, featuring an intuitive drag-and-drop editor and an easy setup process. You can use Drip for free if you have less than 1,000 subscribers or want up to 100 contacts in your database at one time; otherwise, it costs $49/month for up to 2,500 emails sent per month (business plans start at $99/month). A 30-day free trial is also available, so there’s no risk involved in trying out this service before committing long-term!


MailChimp is a popular email marketing tool known for its ease of use and affordable price. It’s an excellent solution for anyone who wants to send newsletters and emails without having to be an expert in coding.

MailChimp has a drag-and-drop editor, so you can create content quickly without needing experience with design software. Their platform makes it easy to send mass emails or create personalised newsletters based on your customer data.

And if you need help getting started, MailChimp has free tutorials that will walk you through the process step by step, from creating your first email campaign to sending it out into the world safely.



AWeber is a popular email marketing tool that offers many of the same features as other tools on this list. It’s easy to use, has excellent reporting and analytics, and makes it possible to send your newsletters directly from your WordPress website. You can use AWeber and Mailchimp or ConvertKit to send out automated emails like abandoned cart reminders or post-purchase follow-ups.

AWeber comes with a free plan but offers paid plans starting at $19 per month for up to 500 subscribers.


SendinBlue is a French email marketing platform that offers a variety of features for your business. It’s easy to use, powerful and versatile. For small businesses looking for an affordable and user-friendly alternative to MailChimp or Constant Contact, SendinBlue delivers in style.

For personal use, SendinBlue also offers valuable features like templates with a drag-and-drop editor so you can create emails quickly without having to write code yourself. You can build relationships with subscribers by sending them targeted newsletters based on their previous interests and purchases at your online store or blog site—which means more sales!


SendPulse is a comprehensive email marketing tool that allows you to create and send email newsletters and bulk emails and manage your email campaigns.

SendPulse has robust features that make it easy for anyone to manage their campaigns. It allows the management of subscribers using the built-in list management tools or importing contacts from other services like Mailchimp or Aweber. 

You can even sync SendPulse with Google Sheets. Marketers can create an unlimited number of templates and use them in any campaign.


Mailerlite’s free plan is easy to use and has no limits on how many newsletters you can send. They offer additional features for business plans that allow users to track their campaigns’ performance, create clever segmentation rules, and more. Mailerlite also provides helpful training videos if you’re unsure where to begin or want a quick refresher on their tools work.

The pricing for MailerLite varies based on your needs. If your business doesn’t require advanced features like real-time analytics or automated CRM integrations, then the free version may be enough for you! However, if those things are necessary (or if you plan on sending more than 10,000 emails per month), we recommend upgrading to one of the paid plans, starting at $19/month.

HubSpot Email Marketing

HubSpot Email Marketing is a powerful tool that helps you grow your business by sending emails to your customers. It’s part of the HubSpot Marketing Platform, which you can use to create and send emails and track their open rates. To use this tool, you’ll need an account on the HubSpot website and some contacts who have signed up for your list or bought something from you in the past. You can also target specific groups within your contacts based on information like demographics and job titles.

HubSpot Email Marketing uses AI technology to help identify which recipients might be interested in particular products or services based on previous purchases or interactions with other emails sent through HubSpot’s software platform – making it easy for your company to send targeted messages that they’re likely going to read.

Email marketing allows brands to reach out to their customers and build relationships. It’s also great for businesses to keep in touch with customers and build trust over time. The marketing tools we’ve listed here will help you get started on your email marketing journey, but there are many more options available out there as well!

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Last Updated on July 5, 2022 by Aditi SO