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Launched in 2017 Youtube’s in-app messaging feature that would allow YouTube users to private-send their friends videos and chat within a dedicated tab in the YouTube mobile app. That feature is now being shut down, the company says. After September 18, the ability to direct-message friends on YouTube itself will be removed.
Google says in its blog “Two years ago, we launched a feature to enable you to share videos via direct messages on YouTube. Since then, we’ve also focused on public conversations with updates to comments, posts, and stories. We’re constantly reevaluating our priorities and have decided to discontinue YouTube’s native direct messaging feature while we focus on improving public conversations.”
The audience does not seems happy with the move, here are some of the top comments on the blog.