Facebook is giving marketers two new types of interactive ads, including AR ads and video poll ads.
Video Poll Ads
Interactive ads are the future now. So, now advertisers prefer content that inspires some form of interaction from users.
Facebook is helping advertisers leverage this trend by rolling out video poll ads. The same features are now highly successful on Instagran. So, Facebook has decided to bring a similar feature to mobile news feed ads.
AR Ads (Augmented Reality)
AR face filters and animations are also generating lots of engagement these days. To help more businesses take advantage of this opportunity, Facebook is expanding AR ads to more advertisers.. This feature will also be extended to play a game to drive downloads, conversations, and brand objectives.
