search advertising

Google Ads Skills Transfer to TikTok Search Ads, With Limits

TikTok Search Ads now offer match types, negatives, keyword bids and impression share. Here is which Google Ads skills carry over and where paid teams should test.

ChatGPT Ads Introduce $3–$5 CPC Bidding Model

ChatGPT Ads now show $3–$5 CPC bidding in early tests, signaling OpenAI’s push into performance advertising and reshaping paid search economics.