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VOOT-Digital Age Entertainment(Case Study)

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Voot is the digital medium provided by Viacom18 in 2016. It is a Video on demand platform available on mobile devices and the web. With the increasing number of internet user in India and with high-speed internet provided by various service providers Indian has seen a lot of OTT(over the top) players like Netflix, Hotstar, Amazon Prime and much more which provides viewers chance to watch their favorite shows on the go.

Features :

Voot Originals: Voot not only provides you programs from Viacom18 channels but also provides original content which provides us the chance to watch racy and offbeat content which we don’t usually see on TV.Original web series starrer Swara Bhaskar ‘It’s not that simple’ which unconventional take on marriages and relationship was a big hit.

 Video Quality: Voot is providing different video quality depending on your data plan and internet speed so that you can have uninterrupted video streaming. It automatically adjusts to your internet speed.

Language and Genre: Voot provides you content in many Indian and international language and entertainment from all around the world, So you can filter your favorite genre and language as per your taste.

Channel: Voot also provides entertainment from different Viacom18 channels like Colors, MTV, Nickelodeon for kids and much more.

Chromecast Support: Voot also comes with chrome cast feature which enables you to cast your favorite shows on your desired screen.


Voot currently has content over 30,000 hours and adding more on a daily basis which includes TV shows, movies, and originals in different language and genre.

TV shows: Voot is having TV shows from its different broadcast like MTV, Colors and much more in 7 different languages and genres and more than 7 original shows to keep the audience engaged.

Kids: Voot provides amazing entertainment for kids also with top cartoon shows available around the world like Pokemon, Ben10, Peppa pig and much more.

Movies: Voot provides you the latest and classic hit movies in 7 different languages and different genre.


Voot is available on popular app stores like Google Play Store and Apple App store so that you can enjoy it anywhere on the go also it can be accessed on the web(https://www.voot.com)

Revenue Model :

Voot has opted for the ad-support model. So Voot has Zero subscription price you can access your favorite content free of cost. This is one of the reasons why Voot is so popular and different from its competitors.

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Last Updated on February 4, 2022 by Vishal Ravish