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Brands Using Video Marketing

A large number of online traffic that brands have been getting in the digital space has been coming from the video marketing strategies used to attract audiences. Nearly 83 per cent of online tr...

Aditi SO · Mar 21, 2022 · 5 min read

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Best Holi Ad Campaigns By Brands

The festival of holi is extremely important for brands and video marketing agencies. Through innovative creatives and storytelling, brands try to align their products to human emotions for delivering...

Aditi SO · Mar 18, 2022 · 2 min read

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Types Of Video Marketing And Its Benefits

Video marketing has attracted great attention from companies and start-ups in the contemporary world. Statistics suggest that about one out of three people watch marketing videos. Before diving into m...

Aditi SO · Mar 16, 2022 · 2 min read

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Difference between branding and marketing

We often use the terms branding and marketing as if they are synonyms of each other. But there is a strong difference between the two. Branding and marketing coexist; however, one can say tha...

Aditi SO · Mar 10, 2022 · 2 min read

Branding

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Top women creative directors

The creative industry is extremely competitive and dominated by men. We saw the series, Mad Men, where men are the ones taking creative decisions. Often with the dominance of men, the advertisements a...

Aditi SO · Mar 09, 2022 · 4 min read

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Top Unicorn Start-Ups In India

Since the year 2020, the world came to a standstill and people lost their jobs. However, self-reliance became the ethos of every household. This idea of self-sufficiency in the country empowered the y...

Aditi SO · Feb 27, 2022 · 5 min read

Unicorn start-ups india

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Unicorn in trouble as BharatPe fires its co-founder Madhu Jain Grover for misuse of funds

BharatPe is one of the leading fin-tech startups of India to have achieved unicorn status. Founded in 2018 by Ashneer Grover. Madhu Jain and Shashvat Nakrani, BharatPe is valued at 2.8 billion dollars...

Aditi SO · Feb 26, 2022 · 3 min read

Fintech Companies in India Unicorn start-ups india

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The Green Start-Ups Of India

Climate change is real, and it is happening at an alarming rate. From policymakers to activists, everybody is urged to take efforts to reverse the impact of climate change and global warming. Over t...

Aditi SO · Feb 25, 2022 · 5 min read

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How virtual reality (VR) will be useful for different industries?

The world of visual communication has evolved drastically over the last few years. From 2D motion graphics to 3D films, we have now entered the phase of immersive technology. Virtual Reality is a new...

Aditi SO · Feb 24, 2022 · 3 min read

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Skills You Need To Ace As A Video Editor

Video editing is a crucial part of any creative process. Whether it is for a production house or a marketing agency, video editors are required to fulfil the post-production process in a seamless ma...

Aditi SO · Feb 23, 2022 · 4 min read

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Tips To Make Viral Instagram Reels

In 2020, a short content format started disrupting the internet with people at home in the pandemic. To give competition to TikTok as it was banned in several countries, Instagram Reels were launched....

Aditi SO · Feb 19, 2022 · 3 min read

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Top Copywriting Tips For Beginners

David Ogilvy once said that with the power of words and the creative vision of advertisement, anyone could convince the audience to buy a product that is not needed by them. Through his works and lega...

Aditi SO · Feb 18, 2022 · 5 min read

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Top sustainable fashion brands in India

Fashion is an ever-growing and ever-changing industry. It is about keeping up with styles and trends. Sometimes, more than the new, fashion brands revive old trends by understanding the style choices...

Aditi SO · Feb 17, 2022 · 3 min read

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Why your videos showing poor-performance?

Videos having poor performance can seriously hamper the reputation of both brands and video production houses. Videos are primarily produced for two reasons. First, for internal branding and monetiz...

Aditi SO · Feb 16, 2022 · 6 min read

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Top AgriTech Startups Revolutionizing Farming In India

India has always been an agricultural economy. Most of our trades happen through the exports of agricultural goods. This counts as a significant source of revenue for our country. However, with cli...

Aditi SO · Feb 09, 2022 · 3 min read

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