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SaaS is short for Software as a Service these are basically the startups which provide applications and software services to customers/other companies mainly through a subscription...

“The backbone of the success is hard work, determination, good planning and perseverance.” While using the social media for managing the business and brands, it’s...

Over the last few years, Microsoft has been launching a number of programs for startups. In the same range, their new program "Microsoft for Startups" is...

Instagram recently had added two new features to make the users profile more visible. Now the users will be able to add hashtags and...

After entering the Indian market earlier this year Spotify, a global music streaming app began its marketing journey with a refreshing film taking youth...

Technology is having a massive effect on the shopping experience of the average consumer. It’s about more than just making the shopping experience easier...

Mother’s day, one of the most celebrated international day. The day, on which all the mothers are being honored, showered with gifts and appreciations...

AdMob is Google’s advertising platform to promote and monetize your mobile applications. Many marketers confuse Admob with Google Adsense but AdMob is exclusively a mobile app advertising platform...

SIDDHARTH ANAND KUMAR - VP Films and Television, Saregama India and Producer at Yoodlee Films talked to us about the marketing of movies on OTT platforms, their future plans, and censorship on OTT...

From last 10-15 years, India has consistently been one of the world's fastest-growing economy and thanks to the country's abundance of highly skilled technical graduates it is...

It all started when Reliance Jio announced that they will be charging 6 Paise per minute for voice calls made to subscribers of other...

Youtube recently announced the launch of a new enhanced version of YouTube Mobile Live that will give users more ways to watch live videos and...