Jio Vs All: The Epic Social Media Banter Between Telecom Brands
It all started when Reliance Jio announced that they will be charging 6 Paise per minute for voice calls made to subscribers of other...
The Carriall Co., India’s First Smart Backpack Weighs Itself!
If someone told you that your smart trolley bag has become smarter and can now weigh itself, you might not want to believe it,...
Top 10 Govt. MBA Colleges in India
Management courses have become the trendy rage today but the characterization of a top MBA Schools in India fall greatly in the favor of...
Social Media Reacts to BJP’s “Chowkidar” strategy with over 1.5 million tweets
With less than a month to go for the Lok Sabha elections, BJP's social media team is playing big on the frequently used word...
“There’s a playlist for that” ad campaign by Spotify is highly relatable to urban...
After entering the Indian market earlier this year Spotify, a global music streaming app began its marketing journey with a refreshing film taking youth...
Top 10 Mother’s day campaigns 2021
Mother’s day, one of the most celebrated international day. The day, on which all the mothers are being honored, showered with gifts and appreciations...
[Inteview] SIDDHARTH ANAND KUMAR – VP Films and Television, Saregama India and Producer at Yoodlee Films
SIDDHARTH ANAND KUMAR - VP Films and Television, Saregama India and Producer at Yoodlee Films talked to us about the marketing of movies on OTT platforms, their future plans, and censorship on OTT...
XTRAPREMIUM petrol from IndianOil – Fill it to feel it
Motorists in India don’t see the advantages of using premium fuel. The marginal price premium is another reason why they opt for ordinary fuel. IndianOil believes the advantages of using XTRAPREMIUM petrol cannot...
Basics of Creating a Successful Digital Marketing Strategy
The strange thing about digital marketing is there’s no set formula for success. It runs on a hit and try method just repeat whatever is working for...
How Technology Is Reshaping Business for the Average Consumer
Technology is having a massive effect on the shopping experience of the average consumer. It’s about more than just making the shopping experience easier...
Top 10 Companies to Work For in India
From last 10-15 years, India has consistently been one of the world's fastest-growing economy and thanks to the country's abundance of highly skilled technical graduates it is...
GREY group India’s New Campaign for ENO Asks You To Live Life Non-Stop!
Fun times are incomplete without food. What good is a movie without nachos and popcorn! Can shopping be complete without a plate of chaat?! Would Holi...
