After embarking a presence in more than 50 million individuals through providing a social networking platform, Facebook is now looking forward to spread its roots in different domains. To start with Facebook has just upped the bet on its digital video and with this inception it has ratcheted the contention with Google’s Youtube.
In order to develop its grip in this domain Facebook has bought Quickfire Networks, which is a video compression platform. This platform allows users to watch videos with less buffer time, less bandwidth and users can also upload videos without diminishing video quality in an effective manner. This strategy has been adopted by Facebook to probe users for bypassing Youtube while posting videos to their timeline.
The management team of Facebook understands the fact that videos are exciting for their users and by bringing QuickFIre to their platform they will be able to provide a whole new enriched user experience by delivering high quality video experience to over 1 billion people across the globe.
The team has already started formulating the strategy to implement this in an effective manner and the users who are fond of sharing videos will not have to face quality issues and higher upload time. These users may expect this service to be served in a short period of time. This strategy will also benefit various business holders who promote their business by using videos as their social media marketing strategy for different products and services.