Every startup is based on an idea that can either solve an existing problem or will enhance the already existing mechanism. The same ways Richa Kar solved the issue of women buying lingerie from shops in the market. This is how Richa kar’s Zivame came into the picture and resolved the issue.

Richa Kar:


Richa Kar is the Co-founder of Zivame. Zivame is a Bangalore based startup for women apparels. Richa founded Zivame in 2011 along with Kapil Karekar who had worked with companies like InMobi, ESPN, and Yahoo! for over 10 years. Kapil met Richa through a common friend, and that was when Richa was thinking about the concept of online retailing of lingerie.

Early Life:

Richa was born in Jamshedpur and hails from a very conventional family background.She completed her education from the reputed college of BITS Pilani after which she worked for an IT company. After that, She proceeded to the Narsee Monji Institute of Management Studies to completing her masters in 2007. In 2011 she started Zivame with Kapil. Today Richa is known to be one of the most influential female entrepreneurs.

Professional Life:

After completing her Studies, Richa worked in IT sector for few years. She worked for Spencers and SAP retail consulting. While working for Spencers and SAP, Richa gained valuable retail experience that she carried to the start-up world. During her time at SAP, she found herself working with the Limited, which owns lingerie company Victoria’s Secret.

About Zivame:

Zivame is an online lingerie store featuring hundreds of styles for the Indian woman. Zivame was officially launched in August 2011 by Richa Kar and Kapil Karekar. Zivame offers a wide range of products for women in three different categories including lingerie, activewear, and Women Apparels through its online and offline platforms.


The inception of Zivame:

The idea of Zivame came out while Richa was conducting a research on lingerie market in India. She realized that lingerie shopping in India was more a bottleneck for women than and experience. That is when she decided to start a platform for lingerie shopping for women. The website sells panties and lingerie of all sort and types like the backless bra and bikini collections. Other than various panty set, the site also has a collection of pajamas, boxers, housecoats, etc.