Youtube is the second largest search engine in the world next to Google itself. Youtube is a highly effective business tool to demonstrate your expertise, create brand awareness, share knowledge, promote events, engage with the customer and build credibility.
Youtube gets over 30 million visitors every day. Almost 5 billion videos are watched on Youtube every single day. Other than that Youtube generates 6 percent of Google’s ad revenue. If you currently have a YouTube channel, you must be wondering how you can get more YouTube subscribers, and how you can increase the reach of your YouTube videos. So, If you want to win the attention of YouTube’s algorithm, you need lots of subscribers.
In this blog post, I am going to discuss 7 tools which you can use to upgrade your YouTube channel.
#1 Bulk Suggest Tools
SEO plays a big part in the promotion of your Youtube video for free. Use a keyword research tool to nail down one or two relevant keyword phrases to include in your title. This will help your video rank higher in search results.
Bulk Suggest Tool is a keyword research app which searches the “Auto-complete” databases of Google and YouTube for expanded versions of the keywords which you insert as queries. The results from this tool will enable you to compare Google and YouTube queries and choose the keyword strings most relevant to your target audience.
I am taking the example of Short film in this tool, let’s see the screenshot below
And another easy way to optimize your title is to start typing into the YouTube search bar the words you were going to use in your title. Which search did results come up? Now try other words (one word at a time because YouTube will autofill based on popular search terms) and you can see what other people are typing into YouTube and see how many results those search terms give you.
#2 BirdSong Analytics
BirdSong Analytics is the world’s leading pay as you go social media analytics tool, used by social media practitioners, journalists, publishers and researchers in 120 countries around the world. The tools provide YouTube Analytics to access, for any public channel and their videos.
This Youtube tool provides you following benefits to improve your Youtube performance by analyzing your competitor’s metrics.
- Over 30 key metrics, presented in easy to read tables and charts.
- Analyze account activity to see a number of views, likes, and comments.
- Review SEO elements of the videos such as titles and descriptions.
- Competitor insights.
- A data export of details from the videos that a channel has uploaded which you can download for your own offline analysis.
#3 Drum Up
YouTube is a fantastic way to attract free subscribers. And often what works on YouTube can also work on Facebook, Instagram, and Twitter video. You should also expand your reach by publishing your YouTube videos on different social networks. You should at least have a profile on Facebook, Twitter, Google Plus, and Instagram to promote your Youtube video.
DrumUp is a social media scheduling tool which enables you to easily share YouTube videos across multiple social media accounts. DrumUp discovers and helps you share great content to your social media accounts so you can start meaningful conversations with your followers.
This tool also allows you to manage multiple accounts on your dashboard and tweak their settings to your liking. Monitor all of them in a single place to stay on top of your social media presence. You can Track and measure Twitter, LinkedIn and Facebook engagement using our intuitive and deep social media analytics.
YouTube marketing isn’t only about creating the videos, it is also about getting people to engage with the videos you create, and respond to your marketing messages. Graphic design has an important role to play in engaging target viewers. Create a custom thumbnail for each video instead of letting one be randomly generated. Use relevant text and image in the thumbnail. A custom video thumbnail with a minor annotation will tell your users what your video is all about.
Canva is an easy-to-use graphic design tool that video makers can use to enhance their YouTube presence and videos. Using custom canvas dimensions on Canva, video makers can create attractive thumbnails and end cards to engage channel viewers.
This tool helps you increase your library of tags by 10x in less than 10 minutes, and discover content opportunities you’re missing out on as 58% of viewers arrive at your videos because of YouTube Search and Related Videos. The tool also reveals the metrics that matter from engagement across Facebook and Twitter, brand mentions, the best time to upload to YouTube, how you stack up against your competition, to how you show up in the search.
Video analytics is as important a part of video marketing as content creation. A good YouTube channel not only publishes great content, but it also gets better over time, using data collected from previously published videos.
Cyfe is a custom analytics dashboard which enables users to track the performance of their marketing in one place, using a combination of trackers that can be put together as required. Cyfe can be used to track social media analytics alongside website analytics and sales, so video makers can match marketing goals with business goals.
#7 Youtube Buddy
If you want a quick overview of your YouTube performance while browsing through videos on your channel, TubeBuddy is the tool to use. Since TubeBuddy is a Chrome extension, its features load within YouTube, saving you the trouble of leaving the page to view analytics.
TubeBuddy not only shows you which tags/keywords you are already ranking for but also offers suggestions which you can use to optimize SEO for your videos. With the right set of tools to support your YouTube marketing efforts, you can maximize views and reach for your YouTube videos, and achieve the goals that you desire for the effort spent on creating high-quality videos.