In the recent survey conducted by a market research and analysis company “Velocity MR” in top Indian metro cities including Delhi, Kolkata, Mumbai, Hyderabad, Bengaluru, Chennai, Ahmedabad, and Pune Amazon Prime has emerged as viewers favorite in Feb 2019 closely followed by Netflix.
The survey consisted of the sample size of 2,100 respondents find out more than 70% of respondents claimed to watch Amazon Prime regularly at least once a week, followed by Netflix with 56% and Hotstar with 50%.
Velocity MR managing director Jasal Shah In a statement to Inc42 said Amazon Prime has been consumer’s favorite mainly because of its cheap bundling offers in collaboration with telcos such as Airtel. Although there are many OTT players who have forged tie-ups with telcos, Velocity maintains that their subscription fee is expensive than that of Amazon’s.
On the other hand, Netflix was popular for its original content and is expected to remain the same as it has announced eight more India-based original content. According to Shah, Hotstar’s viewership was mainly high on sports content. It is likely to grab more viewership during the upcoming Indian Premier League (IPL), starting March 25. Star India-owned Hotstar is the official broadcaster of IPL.
The Price War
Prime services currently available in India at a monthly price of 129 Rs per month while Netflix price range between 500-800 Rs per month and Hotstar is available at nearly 200 Rs per month.