LinkedIn is launching new tools for pages to steer leads and scale the results to the business.
The professional network says that it listened to the feedback from LinkedIn page admins and introducing a custom CTA (call-to-action) button to the pages.
“As a Page Admin, we’ve heard that you want the ability to customize the way you engage with your Page followers and visitors. Beyond the primary “Follow” button, we’ve now added the ability to select a custom CTA button for your Page.”
The 5 new CTA button options include-
- Contact us
- Learn more
- Sign up
- Visit website
- Learn more
Page admins will gain access to new analytics dashboards to measure results of the generated CTA buttons. Now, admin can find the clickable analytics for their CTA buttons either in the page admin home dashboard or at the visitor analytics tab present at the top.
Other new features also included adding to the new analytics and CTA buttons.
1. Communities hashtags
These hashtags let you associate your page with the relevant hashtags giving you the ability to communicate directly with LinkedIn members through the hashtag content feed.
2. Mobile admin editing
Now page admins can update key page details and can edit the published posts via a mobile device.
Custom CTA buttons and Communities hashtags are currently available to desktop only.