Facebook Launched its Dating Service in the US

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Promised in its annual  F8 Developer Conference back in May by Facbook dating service is finally launched in the US.

Facebook Dating, a match-making tool within Facebook like Tinder. The platform is enabling users to create separate Dating profiles and the regular profile will be kept different.

Facebook can then use its vast data banks to help match you up with relevant Dating users – and given what Facebook knows about people and their habits, it actually makes a lot of sense, and could, theoretically, provide better matches than other dating apps.

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Facebook’s also rolling out its ‘Secret Crush’ tool, which it showcased at F8 – ‘Secret Crush’ enables users to match up with their friends and extended networks, which, by default, is not possible within Facebook Dating.

“If you choose to use Secret Crush, you can select up to nine of your Facebook friends or Instagram followers who you’re interested in (to add Instagram followers you must connect your Instagram account to Facebook Dating.) If your crush has opted into Facebook Dating, they’ll get a notification saying that someone has a crush on them. If your crush adds you to their Secret Crush list too, it’s a match! If your crush isn’t on Dating, doesn’t create a Secret Crush list, or doesn’t put you on their list – then no one will know that you’ve entered their name.”