From Hotel? Trivago to Paytm Karo, Abhinav Kumar joins Paytm as VP Product Marketing

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Abhinav Kumar

Abhinav Kumar who is famous for Trivago Ads been appointed as vice president, Product Marketing for Paytm. Abhinav became an internet sensation when his Trivago ads became viral. 

Harinder Takhar, CEO – Paytm Labs says, “Abhinav’s skill-set is what we look for when we want to hire external talent. His agility will assist us further in continuing to be dominant in payments as an industry leader.”

Abhinav hold a Master’s in International Management from the University of Trento, Italy and currently based in Germany. Kumar has also worked for Emma Mattresses, Trivago, WNS Global Services before this.

Speaking on his appointment, Kumar says, “Paytm is an innovative company and the impact that Paytm has done in the lives of masses by re-imagining payments has always fascinated me. This drove me to contribute more to this story in its next stage of growth. My mandate is to continue the great growth story in India with a data-driven approach and extend it to other parts of the globe as well. I am excited to do so with the amazing team here at Paytm and under the leadership of Vijay and Harinder.”

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