Vikaas Gutgutia : The Man behind India’s largest florist chain – Ferns N Petals

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Vikaas Gutgutia founder FNP

Vikaas Gutgutia, a first-generation businessman embarked his journey twenty-four years back with the objective to provide first- in- India concepts in flowers. Having acquired enough knowledge about the business and the market conditions, he finally tasted success in 2001. With his persistent efforts and desire to create an exceptional brand, he brought a new edge to the flower gifting culture in the country. Mr. Vikaas Gutgutia is a man of credentials. Vikaas Gutgutia is the mastermind behind Ferns N Petals Group encompassing FNP Retail and Franchising, FNP E-commerce – India|UAE, FNP Cakes ‘N’ More, FNP Gardens, FNP Weddings & Events, Floral Touch – UAE, Wedding Design Hub, Flowers ‘N’ More, FNP Flagship Store, FNP Kwan, FNP Media and FNP Water.

Since its inception FNP has diversified into various other flower related fields, the biggest being wedding décor; in less than a decade under his leadership. With just a graduation degree in hand and coming from an almost unknown-unheard place called Vidya sagar, Vikaas Gutgutia established Ferns N Petals (FNP) in 1994 with an objective to provide Indian customers, for the first time, with the best of the experience with flowers. And today the who’s who of the entire country constitutes his clientele, be it celebs, entrepreneurs, key industrialists, designers and politicos of the entire country constitute FNP’s clientele, and the list is ever growing.

FNP Growth Story

Ferns N Petals silver Jubilee year is a special milestone as a company has established a new edge to the flower gifting culture in the country with 300 outlets and a presence in  120 cities across India. With this determined efforts and desire to create an extraordinary brand, FNP has grown with the core emphasis across portfolios on customer delight and constant aspiration to deliver exclusivity. 

 With such a growing network, the brand is focusing on creating a one-of-a-kind experience for its customers and by the end of 2020, the brand is planning to open 500 outlets PAN India. The company reached  4 million happy customers with the quality of service and consistency of service delivery provided across India and abroad. 

 As the brand is moving forward, the 25th-anniversary milestone will further strengthen to provide customer satisfaction by creating a consumer-centric portfolio, usage of robust technology and build deeper connections with the consumers.  With the revenue of INR 360 crore, the brand plans to expand its presence in  Tier-2 and Tier-3 towns which are growth potential markets wherein the consumer is now experimenting with new products and services after having been exposed to the experiences at metro cities. This need is a key growth driver for the company. Apart from this company is also working on new categories of personalized gifts, plants, cakes and premium gifting.

The gifting market in India was pegged at $30 billion of which $400 million could be attributed to the digital space. When segregated into three categories, the share of festival gifting stands at $7.5 billion, personal gifting accounts for $20 billion and corporate gifting is at $2.5 billion.

According to Technopak, one of India’s leading management consultants, the total size of the Indian corporate and personal gifting market put together in 2017 is about Rs.250,000 crore. Of this, corporate gifting market in India is estimated to be Rs.12, 000 crores and is growing at over 200% per annum.  

A New Venture

 FNP Water has launched its very own natural mineral drinking water in two variants (200ml and 1L). The natural water is sourced from the hills of Himalayas and is enriched with natural minerals as opposed to packaged drinking water.  

USP’s of FNP water:

  • The Quality Standards of FNP Water are at par with France and we’ve been audited by DANONE (French Certification Agency) and NSF (National Sanitation Foundation) and BIS (Bureau of Indian Standards).
  • Natural Water has a higher level of TDS (Total Dissolved Solids) content which is safer and makes the water more delicious. Since Bilseri/Aquafina are packaged drinking water, they have artificial minerals injected into them to give a higher TDS content.
  • Natural Water is bottled in the same state as it is extracted from the ground. It is not subject to chemical or microbiological treatments because it is pure at the origin and salubrious by nature.
  • Natural Water doesn’t carry any additional calories which are caused due to artificial minerals.